GameStop launches store on Facebook

By Xav de Matos, Apr 07, 2011 11:30am PDT

If opening a new tab to purchase games while creeping the walls of Facebook was getting too difficult to manage, GameStop has arrived with a solution. Today, the video game retail giant launched a new Facebook application that gives users the ability to shop and purchase games directly from the social media website.

To accomplish this feat, GameStop partnered with Adgregate Markets to utilize its proprietary ShopFans storefront "solution." In the announcement press release, GameStop notes it is the "first multichannel gaming company to launch a storefront on Facebook." Best Buy launched its own store frontend for users in the UK, late last year.

“Social commerce on Facebook is a natural complement to our trusted store and online networks,” said GameStop VP of ecommerce Kelly Mulroney said. “We have millions of customers already engaging with us on Facebook, and ShopFans gives those loyal fans more reasons than ever to shop GameStop across multiple channels.”

Exploring the storefront, the entire "solution" looks like an embedded version of the actual GameStop online store. The shop also allows users to scan through screenshots and videos of examined game pages.

"GameStop's new Facebook store provides a blueprint for the new social store, where design, usability, and the cool factor are now seamlessly integrated with the Facebook social graph," a very excited Lou Kerner, Social Media Analyst from Wedbush Securities said in the release. “This store is a game changer for the burgeoning f-commerce industry.”

In true GameStop fashion, the new storefront will allow users to "purchase 'pre-orders' on hot games," allow users to select delivery or pick-up options, and give PowerUp Rewards members the ability to "earn and redeem points."

For those interested in security, the release points out that Adgregate's ShopFans is the "only secure social commerce solution on Facebook, publicly endorsed by security and privacy heavyweights: Symantec's VeriSign, McAfee, and TRUSTe."

While GameStop is primarily a brick and mortar business, the game does offer its catalog online for shipment to customers across North America. The company is also looking to extend its digital arm, as evidenced by the recent acquisition of Stardock's Impulse digital delivery service.

Though you can pre-order on the site, we'll take solace in the fact that the new Facebook frontend won't ask us to pre-order and trade-in games every thirty seconds, much like walking into an actual GameStop.

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