Take-Two CEO on Red Dead's Reception, BioShock 2 sales, and another Max Payne 3 delay

In an interview with Venture Beat, Take-Two chief executive officer Ben Feder discussed the strong sales of Rockstar Games' long-in-development western Red Dead Redemption, calling the "iconic" image of protagonist John Marston an important element to game's marketing message. "That image is designed to be seared into your mind," Feder told Venture Beat's Dean Takahashi. Feder also discussed the commercial success of BioShock 2, calling the title "ultimately successful, but not hugely successful."

"BioShock 2 is profitable for the company and is a great success. The franchise is viable and has a lasting impact on consumers," Feder said. Although critical reception for the highly-anticipated sequel to the 2007 smash-hit was high and initial sales were strong, BioShock 2 quickly slipped off charts faster than expected.

First teased in a 2005 trailer promoting the PlayStation 3 console, Red Dead Redemption's wagon hit more than a few development bumps before it was released in May 2010. Ultimately, Feder says, the "big bet" has so far "paid off" for the western sandbox title. The same wait until it's finished philosophy is being thrust upon Max Payne 3, which has been delayed numerous times since it was first announced. "Rushing a game to market has never ever been a successful strategy for anybody in this business," Feder concluded.