• Join Us |
  • |
  • Sign in with:

Microsoft Again Denies Xbox 360 Blu-ray, Claims Digital Downloads Are 'The Future'

by Aaron Linde, Mar 14, 2008 11:24am PDT
Related Topics – Microsoft, Sony, Blu-ray, HD DVD

Citing digital movie downloads as the future of Xbox 360 media playback, Microsoft today ruled out the possibility of a Blu-ray add-on player for the system.

Microsoft Interactive Entertainment Europe VP Chris Lewis was the latest voice from the company to refute rumors of a Blu-ray add-on player. "We have no plans to do anything at all in terms of further or additional movie playback peripherals," Lewis told MCV.

Lewis also stated his belief that consumer choice is turning towards digital media distribution.

"My own view is very clear and I know it's shared by other people in Microsoft is that the future's digital downloads now. The broadband proliferation is amazing—people's appetite to download movies through Video Marketplace is testament to that."

"Online is the future. And we're very well placed to take advantage of that," Lewis added.

The VP's comments add further weight to a statement made by Xbox product manager Aaron Greenburg Wednesday in which he dismissed reports that Microsoft and Sony were in talks concerning Blu-ray movie functionality on the Xbox 360.

Following hardware manufacturer Toshiba's announcement that it would cease production of HD DVD players and recorders of the format, Microsoft axed its Xbox 360 HD DVD add-on peripheral, with comments from the company prompting many to speculate that a Blu-ray player add-on was in the works.




Comments

22 Threads | 84 Comments




  • I still think this is just all political posturing. Obviously they won't announce a Blu-ray drive is coming, especially not an internal one, because it may affect their sales. Additionally, they haven't been playing well with others (Panasonic, Sony, Samsung, just about everyone), so now they have to go back hat-in-hand and ask for BD drives for their own add-on. The negotiations will not be swift.

    That's all to say, they are making an incredibly stupid move if they don't offer some kind of BD option for Xbox 360 owners. I have many friends who bought or are considering buying a PS3 just for Blu-ray. This is exactly the situation Microsoft does not want. They've already got the software superiority, but now they have a huge chink in their armor. If they had a BD drive, people would be perfectly satisfied with the complete package of the 360, barring any PS3 exclusives of course. As it stands now, that same gamer may pick up a PS3 to compliment their 360, and who knows they might find more games they liked for it, or decide to buy a cross platform title that reviews say performs a bit better on the PS3. Once Microsoft lets Sony jam its foot in the door, it can't get it back out. And heaven forbid this hypothetical person's 360 go to the big red ring in the sky. You can bet they aren't going to forget which system continued to work perfectly and which went on a month long vacation for surgery.

    In short, downloads are the future for many reasons, but we live in the NOW and downloads are nowhere close to being ready.
    1) No extras
    2) Bad Quality (lower res, lower bitrate)
    3) Cost (as much as a disk rental)
    4) DRM HELL (stupid restrictions and timelimits)
    5) No resale/trade (I enjoy selling things I own, don't you?)
    6) Bandwidth (I have snappy cable where I live, too bad 80% of the country doesn't)
    and a plethora of others.