Microsoft Again Denies Xbox 360 Blu-ray, Claims Digital Downloads Are 'The Future'
by Aaron Linde, Mar 14, 2008 11:24am PDTCiting digital movie downloads as the future of Xbox 360 media playback, Microsoft today ruled out the possibility of a Blu-ray add-on player for the system.
Microsoft Interactive Entertainment Europe VP Chris Lewis was the latest voice from the company to refute rumors of a Blu-ray add-on player. "We have no plans to do anything at all in terms of further or additional movie playback peripherals," Lewis told MCV.
Lewis also stated his belief that consumer choice is turning towards digital media distribution.
"My own view is very clear and I know it's shared by other people in Microsoft is that the future's digital downloads now. The broadband proliferation is amazing—people's appetite to download movies through Video Marketplace is testament to that."
"Online is the future. And we're very well placed to take advantage of that," Lewis added.
The VP's comments add further weight to a statement made by Xbox product manager Aaron Greenburg Wednesday in which he dismissed reports that Microsoft and Sony were in talks concerning Blu-ray movie functionality on the Xbox 360.
Following hardware manufacturer Toshiba's announcement that it would cease production of HD DVD players and recorders of the format, Microsoft axed its Xbox 360 HD DVD add-on peripheral, with comments from the company prompting many to speculate that a Blu-ray player add-on was in the works.
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Comments
shouldn't there be some quotation marks in the 3rd paragraph that begins "Lewis also stated..."?
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I guess their HD-DVD player was made before "The Future" he is talking about .
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That's all to say, they are making an incredibly stupid move if they don't offer some kind of BD option for Xbox 360 owners. I have many friends who bought or are considering buying a PS3 just for Blu-ray. This is exactly the situation Microsoft does not want. They've already got the software superiority, but now they have a huge chink in their armor. If they had a BD drive, people would be perfectly satisfied with the complete package of the 360, barring any PS3 exclusives of course. As it stands now, that same gamer may pick up a PS3 to compliment their 360, and who knows they might find more games they liked for it, or decide to buy a cross platform title that reviews say performs a bit better on the PS3. Once Microsoft lets Sony jam its foot in the door, it can't get it back out. And heaven forbid this hypothetical person's 360 go to the big red ring in the sky. You can bet they aren't going to forget which system continued to work perfectly and which went on a month long vacation for surgery.
In short, downloads are the future for many reasons, but we live in the NOW and downloads are nowhere close to being ready.
1) No extras
2) Bad Quality (lower res, lower bitrate)
3) Cost (as much as a disk rental)
4) DRM HELL (stupid restrictions and timelimits)
5) No resale/trade (I enjoy selling things I own, don't you?)
6) Bandwidth (I have snappy cable where I live, too bad 80% of the country doesn't)
and a plethora of others.
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http://www.contentagenda.com/article/CA6539511.html
You see HDi was rather important to Microsofts Windows media strategy as they had big plans for legalizing what everyone is already doing (ripping movies to hard drive) and through managed copy they hoped you could push your movies out to various media center extenders like the Xbox 360 with Windows or Windows Home Server acting as your hub.
With the fall of HD-DVD their plans have been thrown into disarray and so you see MS now trying to leverage HDi onto DVD instead. Toshiba will be eager too to keep DVD relevant given it's dominance and not let Blu-ray gain any ground.
My best guess as MS is always coy with it's statements is that if DVD2 fails to gain any traction past the DVD forum then you will see a Blu-ray add-on eventually.
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Seems like a pretty good chance they will buy a PS3 for a Blu Ray player.
Maybe Sony wont let them put it i the Xbox though unless they pay Sony a shitload of license it. Who knows.
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Even if Microsoft did want to add a Blu-ray player to their XBox 360, how would they make their non-hard drive bearing units (Arcade model) Blu-ray 2.0 compliant? Would they have to plug a hard drive AND a Blu-ray drive into it? This whole situation is really weird. Can somebody make any sense of this?
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No thanks!!!
1) a larger HDD that doesn't cost so damned much
2) The ability to put the movie, tv show, etc content on to my Zune
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