After an initial deluge of press and players, Pokemon Go has finally settled into a rather comfortable and profitable space. And developer Niantic got some much-needed reinforcement for its popular mobile title by winning five Webby Awards, including best mobile game. Winners accepting the award are required to give only a five-word speech, and Niantic's Global Marketing Product Lead Archit Bhargava made sure to build some hype.
"This summer will be legendary, " he said, hinting that after almost a year, Pokemon Go players may finally have legitimate access to some of the legendary Pokemon that they have been clamoring for–particularly Mewtwo, Mew and the birds Articuno, Moltres and Zapdos. Niantic launched some Generation 2 Pokemon in December and a few more earlier this year, which opens the possibility that Celebi, Entei, Ho-Oh, Luigi, Raikou, and Suicune could also join the legendary list.
Pokemon Go generated more than $600 million in revenue in October faster than any mobile game, and hit more than 650 million downloads in late February. In addition to the 80 new Pokemon released, Niantic has also been holding themed events and offering daily bonuses in the game to keep its players engaged in trying to catch them all. A Rock type event is currently going on through Thursday.