Nintendo <3 American Heart Association
Nintendo and the American Heart Association have joined forces to help people "create healthy lifestyles through physically active play," the unlikely duo announced today.
The "multifaceted strategic relationship" will include a website extolling "the benefits of physically active play," a study to "take a closer look at the synergies and potential benefits of active-play video games and physically active lifestyles" and slapping the American Heart Association logo on Wii, Wii Fit Plus and Wii Sports Resort boxes. Read more »



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