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Activision promises unique Call of Duty games for mobile and tablet, not ports

Activision promises unique Call of Duty games for mobile and tablet, not ports

Unlike other publishers, Activision has been lagging behind in selling content for mobile phones and tablets. For example, the publisher has only released a handful Call of Duty games on the App Store, all watered-down ports of the console games' zombies mode. The ports were merely "okay," Activision Blizzard senior director of global digital and mobile sales Jon Estanislao said. But, he promised that going forward, the company will be focused on avoiding ports, and making original experiences.

"Going forward for us, how do we really take that Call of Duty experience, what is the essence of it? These kinds of grandiose, immerse experiences--how do we move that to mobile or tablet? From a development perspective, we're investing a lot more in understanding how to marry that together with how customers expect to play on those devices," he said.

Read more: Engaging audiences 'beyond their TV or PC' ยป

"And we all know how well that went with COD for the Playstation Vita! Call of duty is getting ..."
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