Gears of War 3 fans have the opportunity to decide the fate of Clayton Carmine, the third brother in the luckless clan who lost two family members in previous Gears of War titles. Beginning July 29, Xbox 360 owners can purchase one of two Avatar t-shirts, one branded "Save Carmine" the other with the harrowing phrase "Carmine Must Die." Based on purchases, the Carmine brother's fate will be decided in the single player campaign of Gears of War 3, launching on the Xbox 360 on April 5, 2011.

All proceeds of the Avatar Marketplace purchases will go to the Child's Play Charity, which benefits sick children. Additionally, NECA will be offering real-life versions of the Avatar Marketplace gear during the San Diego Comic-Con for $20, which will also act as votes in the "Life or Death Poll." Read more »

Following word that Valve's Gabe Newell will receive this year's Game Developers Choice Pioneer Award, the main trio behind gaming webcomic Penny-Arcade have been named this year's recipients of the Game Developers Choice Ambassador Award.

The award honors those that "helped the game industry advance to a better place, either through facilitating a better game community from within, or by reaching outside the industry to be an advocate for video games and help further our art." Read more »