Prey Clears a Million Units, 3DR To Guide More External Projects

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In this recent post on his Game Matters blog, 3D Realms CEO Scott Miller notes that Prey has become a big success for 3DR and Human Head Studios. Within the first two months of release, the game has sold a milion copies worldwide with Miller clarifying that the figure represents actual sell-through to customers, and not just to stores. Miller also notes his appearance on a recent Next-Generation podcast, and mentions that 3D Realms will be expanding its strategy of IP creation and funding/guiding external projects. Thanks Voodoo Extreme.

Anyway, we are often contacted by talented, experienced independent studios looking to partner with us as we've done with past studios. It has become apparent to many studios that partnering with us allows them to create an original game, and reap far more of the rewards and benefits, by getting a better overall deal, and also sharing in the ownership of the IP -- the real Holy Grail in this industry. Id went on to become an industry super star. Remedy has achieved that status, and Human Head is right at that level, too, with publishers knocking down their doors to sign them after Prey's release. So, going forward, 3D Realms will become a studio polygamist, teaming up with more than one studio, working on perhaps 4-6 external projects simultaneously, creating new IPs and hopefully helping more and more deserving, talented independent studios achieve financial independence, and the ability to call their their own creative shots in the future. I am hiring one or two additional IP Creative Directors to assist me in the management of these games. We've already been contacted by numerous highly qualified independent studios, and more are welcome to contact me. In a way, we're going back to our roots. Fun times ahead!

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From The Chatty
  • reply
    October 24, 2006 7:10 AM

    See companies? If you spend money and take the time to develop a good game, you'll sell a lot of copies.

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      October 24, 2006 8:14 AM

      10 years to sell a million units isn't exactly "awesome".

      I'm glad it's sold well, but 3DR seriously needs to be releasing games just a *bit* more often.

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        October 24, 2006 8:20 AM

        Prey wasn't developed by 3DR, it was funded by them. And the final version was only in development for two years or so.

        Also they have had their name on Max Payne and one or two Duke-related things since Duke3D (Manhattan Project at least). In fact they made a buttload of cash selling the Max Payne name which is how they are able to do this in the first place.

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          October 24, 2006 8:24 AM

          It is not funded by 3DR. If you listen to the podcast, it is clear that take2 did the majority of it.

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          October 24, 2006 8:42 AM

          Prey as we play it now was in development for 5 years, not 2.

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            October 24, 2006 9:35 AM

            oh. well what the hell do I know :(

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            October 24, 2006 9:38 AM

            Ouch, that can't be how long Human Head were on it though.

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              October 24, 2006 9:42 AM

              Maarten was right...5 years. We had the project since 2001 or so.

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        October 24, 2006 3:57 PM

        Anytime you earn a substantial profit, it's worth the time and money you've spent on development. Especially if you've hit the million sold mark.

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      October 24, 2006 8:29 AM

      If only it was that easy...

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        October 24, 2006 11:05 AM

        My point is that many companies *cough*EA*cough* only stick to really standard stuff they know will sell, like the sports games they release every effing year or the franchises they churn out games with until there is no substance left.

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          October 24, 2006 11:10 AM

          I've got my issues with EA... but I'm thinking you're not very familiar with the entire EA project lineup.

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