Rocket League developer Psyonix has been doing everything it can to get it crazy vehicular soccer game to a broader audience. From partnerships with Hot Wheels and its own toy cars to a free-to-play version in China, Psyonix has been pushing all the right buttons to the tune of 30-plus million players. Now, the company is tag-teaming with the WWE to get some extra promotional power.
The deal will include being a "presenting partner" at this Sunday's Backlash pay-per-view event, as well as the Great Ball of Fire PPV event on July 9. Then it will be a promotional partner for the huge SummerSlam event on August 20. In addition, Rocket league will get ads on WWE Network, WWE’s digital and social channels, and on WWE’s Monday Night Raw and SmackDown Live shows on USA Network.
The partnership will also allow WWE’s YouTube gaming channel UpUpDownDown to have six episodes dedicated to Rocket League, The game will also be the presenting partner of the new WWE Women’s Tournament airing on the WWE Network this summer.
“As WWE fans ourselves, we are well aware of WWE’s strong capabilities as a strategic marketing partner,” Psyonix VP of Publishing Jeremy Dunham said in a press release. “WWE has proven time and again that they know how to execute fantastic integrated programming, and with an audience that has similar interests to our own, it was only natural that we team up to see what we could do together.”
“The integrated partnership with Psyonix will provide Rocket League with an opportunity to utilize WWE’s global platforms and reach our passionate fan base, many of whom are avid gamers,” WWE Executive Vice President John Brody said. “We look forward to working with Rocket League as we collectively build customized one-stop shopping programs to reach their consumers.”
Maybe someone will display a Shacknews flag when the games are shown.