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WWE 2K16 won't be final sports entertainment game as 2K strikes new deal

2K and WWE have announced both companies have extended their partnership with a new multi-year exclusive agreement. The new agreement grants 2K the worldwide rights to both develop and publish WWE video game properties across all major platforms, as well as distribution channels.

“2K’s partnership with WWE over the past three years has resulted in a successful and important addition to the Company’s portfolio of profitable franchises,” 2K CEO David Ismailer said. “We are thrilled with the positive momentum of the WWE 2K series, including generating year-over-year growth, as well as the success of WWE SuperCard. We are very pleased to extend our partnership with WWE and look forward to many more years of collaboration.”

WWE 2K will continue its successful 18-year tradition which was established by previous WWE titles, and 2K will continue to invest in WWE SuperCard, which has been downloaded over nine million times since its initial release.

“2K’s leadership in authenticity, quality and overall brand dedication has been a perfect complement for WWE,” Casey Collins, WWE executive vice president of consumer products shared in a statement submitted to Shacknews. “Our continued partnership ensures WWE remains at the forefront of global video game brands as we continue innovating and publishing our offerings on multiple platforms.”

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