Whoever said interactive toys don't make money apparently hasn't seen what kind of magic Disney Infinity is working for the team at Disney Interactive.
Following a posting of a $58 million loss last year, the company has reported that it's in the green again, with a $29 million total of earnings for this year. A big part of that was its Disney Infinity game, which was released last year for a multitude of platforms and met with praise from both critics and fans.
“Our strategy of building strong brands and franchises continues to create great value across our company,” said Walt Disney chairman and CEO Robert A. Iger. “This quarter we delivered the highest EPS in the company’s history, and we’ve now generated greater EPS in the first three quarters of FY 2014 than we have in any previous full fiscal year. We’re extremely pleased with these results and we are also thrilled with the spectacular performance of Guardians of the Galaxy, which holds great promise as a new franchise for our company and once again reinforces the tremendous value of Marvel.”
In addition to Infinity, Disney credits the success with such mobile releases as Disney Tsum Tsum and Frozen Free Fall, which work on a free-to-play basis.
You can bet that Disney will stay in the green with the release of Disney Infinity 2.0: Marvel Super Heroes, which drops for various consoles (including Xbox One and PlayStation 4) on September 23rd.