Electronic Arts has announced a new studio for DICE, located in the United States instead of its native Stockholm. The Los Angeles-based location will complement its other studio, and will be used to recruit talent as it prepares for its new Star Wars game development.
"There is an extreme talent pool over [sic] that we want a part of. It's no secret that our main competitor is there," general manager Karl-Magnus Troedsson told The Wall-Street Journal. The report states that EA's ultimate goal is to have DICE poach some talent from Activision's Infinity Ward and Treyarch studios. He expects that the opportunity to work on Star Wars will help attract talent from rivals.
DICE's headquarters will remain in Sweden. The new LA studio plans to hit 60 staffers by the end of 2013. It has already brought in some outside talent as well as transferred employees from the Medal of Honor series, which is also located out of Los Angeles. It's being headed up by studio manager Fred Loving, and the company has posted job availabilities.