THQ president: Company doomed by 'massive mistakes'

THQ's demise was not something that happened because of bad luck or a changing marketplace, but more a result of a "sea of bad decisions," with the uDraw tablet at or near the top of the list, according to company president Jason Rubin.

"THQ had every chance to survive had it not made massive mistakes," Rubin told MCV UK. "Unfortunately, the mistakes that were made long before I joined, like the incredible losses attached to uDraw, massive wasted capital in the unpublished MMO that was cancelled, sticking with children's and casual titles far after mobile and tablets had killed the business, bad, late, or otherwise inferior titles like Homefront, and a generally haphazard and inefficient approach to deal making, left the company with too much negative hanging on its books."

Those decisions ended in THQ's assets being divided up piecemeal in bankruptcy, ending any hope of that the embattled publisher would emerge from Chapter 11.

"I think that luck plays a role in success and failure, but THQ's decisions and execution were the major reason for its failure," Rubin said. "It would be a cop out to say that bad luck was the predominant force. Could Homefront have caught a nerve and sold 10m copies? It's possible I guess, but probably not without better production. And it's hard to attribute a cancelled MMO to bad luck. That was simply a bad decision in a sea of bad decisions."

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