Rockstar wants to go against the grain, experimenting with unconventional settings and time periods, as we've seen in the past year with games like LA Noire and Red Dead Redemption. The company has even dipped its toes into sports with Table Tennis, but the company has managed to avoid one of the biggest genres: first-person shooters. According to Rockstar's Dan Houser, that's intentional.
"We're deliberately avoiding [FPS] right now," Houser told Famitsu (via 1UP). "It's in our DNA to avoid doing what other companies are doing. I suppose you could say that Max Payne 3 is something close to an FPS, but there are really unique aspects to the setting and gameplay there, too, not just in the story. You have to have originality in your games; you have to have some kind of interesting message. You could say that the goalpoint of Rockstar is to have the players really feel what we're trying to do."
It's not terribly surprising given the company's reputation, but it is interesting to find out that it's such a conscious choice. Whatever the semi-revealed Grand Theft Auto V ends up being, you can bet smart money that it won't be first-person.