Whatever else you might say about Battlefield 3, you can't deny that the game is (in 1920s parlance) a looker. Its visuals have been the claim to fame throughout EA and DICE's marketing efforts. Now for those curious to see an extremely detailed explanation of how DICE reached this point, Nvidia has released a video of the full keynote speech from its GeForce LAN 6 event, which featured DICE's Johan Andersson explaining the finer points of making games look good, spanning the Battlefield series.
It may be a bit inside-baseball. In fact, it is probably a lot inside-baseball. But Andersson's detailed dissection (via Edge) is a fascinating watch nonetheless, and you can see in five parts below.