Sega announces London 2012, the Olympic licensed game

Sega announced London 2012 today, a video game that carries the official license of the Olympic Games, without any plumbers or hedgehogs involved. The game is set for a release in 2012, for obvious reasons, on the PlayStation 3 and Xbox 360. The Mario & Sonic version is due for the Wii and 3DS, so this puts a Sega Olympic offering on all three consoles.

The game lets you take part in over 30 events, and offers online leaderboards to track your gold medal progress. It's being developed by Sega Studios Australia, which promises to take advantage of the Brisbane studio's motion-capture facilities for the game.

"The London 2012 Olympic Games is sure to be a once in a lifetime experience for many people," said senior VP of marketing Gary Knight in the announcement. "The official video game will give people all over the world the chance to participate in the greatest sporting event on earth from their homes, even if they are thousands of miles away!"

Raymond Goldsmith, Chairman and CEO of International Sports Multimedia, said they are "delighted to be working once again with Sega to ensure we will achieve this historic milestone."