Activision Reportedly Closes Bizarre and Budcat Studios [Update 2]
by Xav de Matos, Nov 16, 2010 10:55am PST[Update: 4:30pm] Regarding the rumors of a closure at Budcat Creations, Activision released the following statement to Shacknews:
We continue to streamline our music development resources to ensure that they are aligned against our slate and strategic goals. As a result, we are implementing a targeted reduction in jobs in our Quality Assurance team in California and closing our Budcat studio in Iowa. Budcat has been a great partner to Activision and has created a lasting impact on the Guitar Hero franchise.Approximately 88 positions, or approximately 1% of our global workforce, will be impacted by these reductions. We are working to redirect those employees that are impacted to other parts of the company where possible, as well as offering them outplacement counseling services.
[Update: 12:58pm] Activision has released the following statement to Shacknews regarding the rumored closure of Bizarre Creations:
Over the past three years since our purchase of Bizarre Creations, the fundamentals of the racing genre have changed significantly. Although we made a substantial investment in creating a new IP, Blur, it did not find a commercial audience. Bizarre is a very talented team of developers, however, because of the broader economic factors impacting the market, we are exploring our options regarding the future of the studio, including a potential sale of the business.
We are still looking for word regarding Budcat Creations.
[Original Post] Rumors are swirling that Activision will close Bizarre Creations, the studio behind James Bond 007: Blood Stone, Blur, and Microsoft's Project Gotham Racing franchise.
The rumor began with a thread on NeoGAF that said "all 200 staff" at the Liverpool-based developer had been made redundant. According to a GiantBomb source, Bizarre Creations will be going through a "90-day consultation period, statutory redundancy." According to UK redundancy practices, employees must be given a 90-day notice from employers if a company is set to close its doors [via Joystiq].
VG247 claims "multiple sources" have told them that the studio will close, and will put 200 staff members out of work. Multiple tweets on the rumors have also been circulating.
Additionally, Iowa-based Budcat Creations--known for developing Wii and PS2 versions of the Guitar Hero games--is also rumored to be closing, according to "anonymous development sources" speaking with PC Gamer.
In late 2007, Activision purchased Bizarre Creations. At the time, the company had been working on Microsoft's racing series Project Gotham Racing and had become industry favorites for creating the Geometry Wars franchise.
Shacknews has contacted Activision for comment on the report but has yet to hear back at the time of publishing. [Ed. Note: Activision comment added to the top of this post.]
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Activision could not get the rights to PGR from Microsoft, so Blur was made. Sales were decent and made back the development costs, but Activision is, according to Kotick's own words, not interested in making good *games*, but good *franchises*. None of the games Bizzare makes are 'franchisable' in the way CoD and Warcraft are, hence the studio is being dissolved.
Disbanding Budcat is also simple. If they're only responsible for the PS2 and Wii versions of the 'Guitar Hero' franchise, the profit was too low. Given that the PS2 is on it's way out and the Wii will soon be it's no surprise that Activision cuts on costs.
Activision's decision making is pretty simple when it comes to stuff like this, just one point on a checklist:
Will the game this studio makes make a similar profit to a CoD game or Warcraft? If not, close.
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I WANT GEOMETRY WARS 3!!!!!!!!!!!!!!!!!!!!!!!!
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Even Bungie, who had no fear of being put to rest, paid good money to become independent again.
Take heed development studios!
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Actually marketing it at all might have been a good place to start. Damn right they're a very talented team, I'm genuinely sad that talent will be fragmenting now, much of it probably leaving the increasingly shitty development environment that is the UK. Terrible news, absolute best wishes to those guys who crafted for me many, many hours of brilliant entertainment.
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Kotick can shut down whatever he likes because owning these studios holds no accountability. Don't want to pay Infinity Ward owners their royalties and/or want to make a modern Call of Duty without their permission? Kick 'em out with trumped up charges of violation the year after they've delivered their product and disappear in a cloud of lawsuits. Want to effectively close down Raven Software? Reduce them to DLC duty. Want to shut down Red Octane and Bizarre after they didn't make a hit? Do it. And they did. I wonder how Neversoft is doing. I know Radical was downsized into oblivion after Prototype didn't become an immediate hit.
None of it matters. Activision always has the Call of Duty, Guitar Hero, and Tony Hawk names. And even when one of those falters, they always have Blizzard to make them profitable. EA can't just go shutting down studios willy-nilly because soon they'd have no one making games. With Activision, they know they've always got Blizzard to prop them up, so they can buy and/or dump whatever they like, they'll still be making loads of money. The funniest part of this is that Activision effectively does not run Blizzard, so not only do they buy and crap away everything they got, but the one thing that keeps them propped up is not something they're responsible for.
Blizzard should have gone on their own for a while longer. Then they'd have bought Activision cheap and kicked Kotick to the curb in favor of pushing their own franchises (and new franchises). As for Bizarre, well... when Bungie is being bought by Activision, I hope they know they won't be together for more than a year after their first "merely moderate success."
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Since they have done vehicular combat, now would be the time to create a Twisted Metal like series for the 360. They could reuse most of what they learned creating Blur.
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Hey, lets force you to push out games fast and then nor market them, afterwards blame the "commercial audience".
Fuck you activision, horse fucking shit.
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