UK Videogame Trade Association Survey Finds Piracy Not Seen as a Significant Threat
by Jeff Mattas, Nov 10, 2009 3:04pm PSTTIGA, a trade association representing the UK games industry, recently surveyed its members about the rising impact of software piracy on game developers, and whether or not it threatens the survival of their businesses. Not all implies smooth sailing, but the results are mostly positive.
Gamesindustry.biz reports that ninety percent of those surveyed showed broad agreement that piracy is a growing issue, but some of the survey's other findings aren't necessarily what you might expect. For example, of the 90% that feel piracy is a growing threat, only 10% of that group said they felt it posed a considerable threat to company viability. Sixty percent indicated that piracy, although an issue, does not pose a serious threat to their businesses.
When asked about the (admittedly controversial) possibility of attacking pirates via government intervention - by effectively limiting broadband usage - the results were quite polarizing. Half those polled liked the idea, while the other half opposed it.
The recent survey appears to be in line with another poll conducted by TIGA in September. According to the September report, the majority of responders stated that they expected their businesses to show measurable improvement or growth in the next 6 months, while only 6% expected some degree of decline. However, it's also worth noting that in the very same survey, 47% predicted a financial decline over the same period, and only 41% foresaw an increase.
Richard Wilson, TIGA's CEO, believes there are some sensible conclusions to be drawn from the recent responses. "Developers are not complacent in dealing with this problem and are mostly seeking to find solutions for themselves," he stated, "rather than simply relying on the government to solve the problem of piracy."
For more from the Shack archives on piracy, click here.
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Comments
Warning, has some language:
http://www.youtube.com/watch?v=yQPsFiND3hE
TIGA UPPERCUT!
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Game piracy via the net is not theft; no material is taken, only duplicated. Pirates rarely profit; they seed/host for free, and receive nothing for making a lot of people happy. The developers lose little, as the percentage of pirates who would have otherwise bought the game at full price is minimal. Only the publishers notice the percentages because only the publishers give a fuck.
Developers might be more tied up with.. Oh.. Making games, or something.
Piracy is merely being used as an excuse to introduce draconian measures that minimise choice and variety and allow easier collection of information on the demographic to hone their advertising techniques. Mm, give me product placement in my post-apoc adventures, please.
.. I'm particularly steamed that I can't create a secondary profile on my friend's copy of MW2 to play a little when I'm at his house. I'm not going to buy the piece of shit anyway, but now I've been denied a little fun. What profit was earned there, by anyone? >.>
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50% of pirates who read this will use it as an excuse to pirate.
100% of them would be stealing the same games anyway.
The wording of their question is also stupid, whether piracy poses "a serious threat to their businesses." There's a big difference between being somewhat hurt by piracy, making less money, or not funding PC versions as well, and something like going out of business due to piracy.
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Life as it is already costs enough, which normal target audience (= mostly students) can afford to pay 40 euro for 1 game?! If they can a) find it faster on the internet. b) get it for free, c) dont have annoying anti piracy shit fucking up their experience.
Well its useless to even comment about this i guess, since this issue has been discussed for years now. Valve and some other online shops sometimes discount their items, and miraculously those lower priced games get sold a lot more. Better to sell 1 million copies for 15 euro, than 10000 for 40 euro no? Especially since the digital distribution of the games is almost for free. So income equals almost profit.
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Drink up me hearties yoho!