PlayStation 3 'It Only Does Everything' Ads Debut

by Chris Faylor, Aug 27, 2009 10:25am PDT

Related Topics – xbox 360, PlayStation 3, Trailers, Sony

With the PlayStation 3 price drop and slimmer model now official, Sony has kicked off a new marketing campaign that carries the tagline of "It Only Does Everything."

The campaign will see Sony "have direct conversations with consumers about everything the PS3 can do," SCEA VP Peter Dille explained on the PlayStation.Blog before premiering the first commercial (below), which pokes fun at the months of rumors and leaks that prefaced the official announcment of the price drop and new model.

The second video, meanwhile, centers around candles and online functionality:

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Comments

19 Threads* | 61 Comments*

#61

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By: Frraksurred x Show Full Post

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It only does everything... but play PS2 games.

Sorry Sony, you FAIL again.

Aug 27, 2009 7:41pm PDT

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It only does everything... but play PS2 games. Sorry Sony, you FAIL again. : Frraksurred
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  Ya cause clearly playing ps2 games is NOT possible on oh I dunno....a ps2? Hmm lets think for a second..u... : Savoy2001
  - ps2 library is huge, sony doesnt fail fail.... but sheesh, fucking dumb... what if i wanna play ff 12 aga... : sanewave

#52

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By: Arcanum x Show Full Post

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Good ads, but I'm not sure this is the strategy they need. They've been pushing the PS3 as the all-singing, all-dancing multimedia extravaganza system since the beginning and it hasn't gotten them anywhere. Contrast that with Microsoft's strategy of building and advertising a great gaming platform and then turning it into the all-singing, all-dancing multimedia extravaganza, which has been quite successful.

Sony needs more gaming focus and less multimedia focus with their PS3. It's almost like they're trying to get the PS3 to be the keystone that holds up all their other endeavors, which is a terrible strategy.

Aug 27, 2009 1:48pm PDT

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Good ads, but I'm not sure this is the strategy they need. They've been pushing the PS3 as the all-singi... : Arcanum
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- These ads focus on the fact that you can actually use your PS3 for something, which is I think what they ... : jake2000

#34

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By: Wikus Van De Merwe x Show Full Post

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Still far-and-away my favorite Playstation commercial:

http://www.youtube.com/watch?v=9rY4Q3WkaUU

NWS?

Aug 27, 2009 11:28am PDT

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Still far-and-away my favorite Playstation commercial: http://www.youtube.com/watch?v=9rY4Q3WkaUU N : Wikus Van De Merwe
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- hahah..i've never seen that. : deathofrats
- hahahahaha thank you for this. : Milleh
- that was the greatest thing in this thread. : greh kleh

#59

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By: The_Turbinator x Show Full Post

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At the very end the background voice says "Pray Stashion".

NIIICE !

Aug 27, 2009 6:07pm PDT

At the very end the background voice says "Pray Stashion". NIIICE ! : The_Turbinator

#55

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By: valael x Show Full Post

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They seem a lot better than some of the bizarre ads they had in the past.

Aug 27, 2009 2:38pm PDT

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They seem a lot better than some of the bizarre ads they had in the past. : valael
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- That BRAVIA ad which showed different colored balls bouncing down the street ruled. : Pneum0

#57

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By: Begawkiness x Show Full Post

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I have to admit I really enjoyed these ads, lol

Aug 27, 2009 4:27pm PDT

I have to admit I really enjoyed these ads, lol : Begawkiness

#54

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By: l0s7man x Show Full Post

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Lol, those are GOOD.

"I'm sorry, you've said something?"

Aug 27, 2009 2:25pm PDT

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Lol, those are GOOD. "I'm sorry, you've said something?" : l0s7man
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- Sounds like an accurate portrayal of Sony Computer Entertainment PR. : the archvile

#53

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By: kapellen421 x Show Full Post

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It does everything except backwards capability.

Aug 27, 2009 2:19pm PDT

It does everything except backwards capability. : kapellen421

#11

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By: House x Show Full Post

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I like the "It Only Does Everything" line, but these ads are not funny.

Aug 27, 2009 10:53am PDT

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I like the "It Only Does Everything" line, but these ads are not funny. : House
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- I find the phrase awkward to say and read. : dlr(2)
- Weird slogan to pick when you announce that they will not try for ps2 compatibility anymore. : Lionhart32935

#32

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By: kokujin x Show Full Post

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geforce 7900 finally has a few nice killer apps.

hope they make the next one more accessible for devs.

Aug 27, 2009 11:26am PDT

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geforce 7900 finally has a few nice killer apps. hope they make the next one more accessible for devs. : kokujin
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- ya, they should put a PC in a box and call it a console, oh a PC you cant upgrade. Woot a $300 PC (I thi... : clok1966

#41

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By: vx2o x Show Full Post

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Good commercial.

Aug 27, 2009 11:59am PDT

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Good commercial. : vx2o
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- I've been critical of every Sony ad since the PSone ads, but agreed, these are good. : mxcl

#1

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By: zooolander x Show Full Post

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What crap adverts. I mean, I agree the PS3 is now fairly priced for what it does, but those adverts are terrible. I've never seen such a bad attempt at a Nathan Fillion impression-

Aug 27, 2009 10:28am PDT

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What crap adverts. I mean, I agree the PS3 is now fairly priced for what it does, but those adverts are t... : zooolander
Thread Truncated. Click to see all 11 replies.

#3

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By: TGammet x Show Full Post

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It doesn't do backwards compatibility any longer.

Aug 27, 2009 10:33am PDT

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It doesn't do backwards compatibility any longer. : TGammet
Thread Truncated. Click to see all 8 replies.

#2

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By: GenBanks x Show Full Post

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I think they're kind of funny, so decent ads imo.

Aug 27, 2009 10:31am PDT

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I think they're kind of funny, so decent ads imo. : GenBanks
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- Yeah it's pretty good imo. Better than some they have done. http://www.youtube.com/watch?v=gqkNPcUMffU : mattavius

#19

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By: stgdz x Show Full Post

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I like this ad actually, puts a :) on my face.

Aug 27, 2009 11:08am PDT

I like this ad actually, puts a :) on my face. : stgdz

#15

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By: CasbahBoy x Show Full Post

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If its anything that Sony needs, its a different approach to marketing. I hope this is indicative of that new approach.

Aug 27, 2009 10:56am PDT

If its anything that Sony needs, its a different approach to marketing. I hope this is indicative of that... : CasbahBoy

#9

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By: Attica Blue x Show Full Post

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I liked that guy better in those hotel commercials.

Aug 27, 2009 10:50am PDT

I liked that guy better in those hotel commercials. : Attica Blue

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