PlayStation 3 'It Only Does Everything' Ads Debut

With the PlayStation 3 price drop and slimmer model now official, Sony has kicked off a new marketing campaign that carries the tagline of "It Only Does Everything."

The campaign will see Sony "have direct conversations with consumers about everything the PS3 can do," SCEA VP Peter Dille explained on the PlayStation.Blog before premiering the first commercial (below), which pokes fun at the months of rumors and leaks that prefaced the official announcment of the price drop and new model. BOOM video 2492

The second video, meanwhile, centers around candles and online functionality: BOOM video 2493