Sony Swipes at Nintendo DSi, Invokes 'for Kids' Burn
by Nick Breckon, Apr 06, 2009 7:02pm PDTFollowing last week's launch of the Nintendo DSi, SCEA director of hardware marketing John Koller has taken the liberty of firing a few shots in Nintendo's direction in a statement to Engadget.
"If Nintendo is really committed to reaching a broader, more diverse audience of gamers beyond the "kids" market that they've always engaged, there isn't much new with the DSi to support that," said Koller.
"Significant gamer demographic groups are being ignored," continued Koller, "and there continues to be limited opportunities for games from external publishers to do well on the DSi. Compare that with the PSP platform, where we have many blockbuster franchises from our publishing partners launching this year, representing a wide variety of genres and targeting diverse demographics.
For those keeping score, Nintendo shipped its 100 millionth Nintendo DS unit early last month, while Sony reported that it had shipped 50 million PSP handhelds as of February.
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Comments
[Quote] From our own first-party studios, we're launching unique versions of LittleBigPlanet and MotorStorm, and we're also planning a steady stream of downloadable games -- both new titles and PSone classics -- to add to the content that PSP owners can already purchase wirelessly through PlayStation Store. [/Quote]
Hey, Sony. You've been saying that forever now. How about you, I don't know, fucking DO IT. I love my PSP and play it to death but your PlayStation Store is shit. It's embarrassing how few PSX games have made it into the Classics downloads. I don't even own a Wii but I look at their virtual console page occasionally and it's not mind-blowing but it's still ridiculously awesome compared to your downloadable PSX library.
I'm consistently torn between the fact that I really do love and enjoy my PSP and backwards compatible PS3, and wanting to throw them out the window from being so damn sick of hearing Sony whine and bitch instead of doing something constructive or innovative.
So sony has killzone and god of war..are those really 'adult' games or just action games geared towards the 18-24 year old market?
I play the hell out of my DS and I don't play 'kiddie' games, i mean unless you consider the following to be kiddie games:
N+
Picross
Dragon Quest IV and V
Final Fantasy IV
Retro Game Challenge
Exit
Zelda
etc..
I define 'adult' as games you can enjoy as an adult, not just by how many tits and bloody stumps it has.
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I can't believe that Sony guy is trying to tell Nintendo how to market. Nintendo is doubling their sales and raking in the money whilst allegedly ignoring the demographics according to Sony, a
company presently losing big money from their gaming dept.. It's kinda like an F student telling an A student how to study.
So what would make Sony happy? for Nintendo to properly address their demographics and take an ever larger market share away from Sony? It would seem Sony is either masochistic or extremely jealous.
Their ignoring demographics statement doesn't make much sense to me either though. I see older ppl 30-40+ play the DS/Wii all the time, I can't say the same for the PS3/PSP. Nintendo's demographics seem way wider and deeper than Sony's. Casual gamers grossly outnumber hardcore gamers and Nintendo's even getting old people who never played games in the past into it. That sounds like the jackpot to me.
All of you bashing Nintendo's marketing and or business strategy practices should go apply to Sony, your logic would seem to fit well there (in their mkt dept. anyways).
btw I own neither systems and don't plan on getting either. I just know that:
1) profits are better than losses
2) 100 million sales is better than 50 million sales, and hence the people have voted for the winner with their dollars for what matters most in business, the bottom line.
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I think Sony targets a more narrow demographic, those aged 16-24. This is just based on the games available for the PSP as well as advertised features that are targeted towards a more tech-savvy audience. The people in that demographic have plenty of money to spend but doesn't really compare to an audience that includes everyone at any age.
I also think the Sony guy is lumping casual gaming into the kids category.
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worry about your own damn company.
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Let's see if Sony drops the ball on this (as far as games go). It's _FULL_ of potential win. If Sony makes this an open platform like the PS3, it could really hurt GP2X/Pandora sales and secure its eventual success.
Both the DS and PSP have strenghts and weakness - I have both and enjoy both. If the PSP2 lives up to what it should, I might have to look at an upgrade!
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right...
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I have a DSi just for this game. I am a PC gamer :-)
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instead of bitching and complaining i wanna see them do stuff like, play your ps1 games on psp if you already own them, or just plaing get more releases.
all the attn has been given to ps3 which is getting is ass kicked by 360 anyways and psp which clearly is superior to the ds doesn't get games.
sony, pro tip:
let the trolls do the flame wars. YOU, get your shit together
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Ugh.. how retarded do you have to be to fire a shot at your competitor, who by the way is easily kicking your ass 2:1 in sales, for them supposedly not having a more diverse audience? 'Very' is the answer.
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"Yeah Nintendo, keep marketing to kids, you don't know this business at all" *trails behind in sales by half*
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The PSP only wished it had the same success, though it isn't doing terrible.