"Basically, and I'm speaking to the Blizzard guys in the back: we need to stop writing a fucking book in our game, because nobody wants to read it," he explained.
"We need to deliver our story in a way that is uniquely video game," Kaplan, who left WoW to work on Blizzard's next MMO, explained. "We need to engage our players in sort of an inspiring experience, and the sooner we accept that we are not Shakespeare, Scorsese, Tolstoy or the Beatles, the better off we are."
However, Kaplan did offer consolation to his fellow developers. "If it makes us feel better, Shakespeare couldn't 3D model his way out of a paper bag," he noted.