"A lot of people complain that DRM is what forces people to pirate games but as PoP PC has no DRM we'll see how truthful people actually are," said Easton in a post on the Ubisoft forums. "Not very, I imagine."
Easton later clarified that only the retail copies will be devoid of DRM: "I was purely talking about store-bought copies of PoP which have no copy protection."
Ubisoft faced two significant DRM-related backlashes this year. The PC port of Assassin's Creed was widely criticized for its DRM that apparently "phoned home," with some claiming that the copy-protection software was behind performance issues. In July, a patch that rendered the PC version of Rainbow Six Vegas 2 unusable saw Ubisoft releasing a no-CD crack, produced by a warez group, as an official fix.
Thanks to Shacker Spartan for the tip.