Prince of Persia Retail Copies DRM-free, Says Ubisoft
by Nick Breckon, Dec 11, 2008 1:55pm PSTThe retail PC version of Ubisoft's Prince of Persia, released to stores this week, is entirely devoid of any DRM or copy-protection code according to Ubisoft community manager Chris "UbiRazz" Easton.
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"A lot of people complain that DRM is what forces people to pirate games but as PoP PC has no DRM we'll see how truthful people actually are," said Easton in a post on the Ubisoft forums. "Not very, I imagine."
Easton later clarified that only the retail copies will be devoid of DRM: "I was purely talking about store-bought copies of PoP which have no copy protection."
Ubisoft faced two significant DRM-related backlashes this year. The PC port of Assassin's Creed was widely criticized for its DRM that apparently "phoned home," with some claiming that the copy-protection software was behind performance issues. In July, a patch that rendered the PC version of Rainbow Six Vegas 2 unusable saw Ubisoft releasing a no-CD crack, produced by a warez group, as an official fix.
Thanks to Shacker Spartan for the tip.
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Comments
Most of the people I know are ok with piracy and partake in it on occasion and yet at the same time they also purchase many things that they could have pirated. I know no one that pirates nothing and and only a few that pirate everything. It seems society as a whole doesn't care about intellectual property and this is never going to change.
Most just care about getting what they want how they want it. As a business you find a way to make it work or you perish, simply put.
Its actually true, some people will not buy a game because of DRM and some of them may pirate it as a result. Some do it just because its free, some like to try the game first and for some its just how they get their games. Radioheads In Rainbows was made available for free on their website for those who wanted it. Yet thousands still downloaded it through Bit torrent.
You can blame the pirates like this even more. If your game doesn't sell well, you can say: "See, that's why we need DRM".
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And it will make paying customers happy, which is what you should be doing in the first place.
So, can I have Prince of Persia on Steam, in Australia too? While you're on the roll Ubisoft.
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http://www.gogamer.com/Prince-of-Persia--I--for-PC-All-PC-Games_stcVVproductId58398049VVcatId444774VVviewprod.htm
Not a bad price at all.
http://www.gogamer.com/Prince-of-Persia--I--for-PC-PC-Games_stcVVproductId58398049VVcatId444758VVviewprod.htm
It is impossible to tell whether more games would have been sold with or without DRM. Also there are always going to be pirates who "wouldnt have bought the game anyway". Many just download simply because they can.
The ACTUAL point of DRM, is that it ONLY affects the legitimate consumer. Pirates DONT have DRM, only those who have PURCHASED the game have to deal with copy protections, and often those legitimate users will turn to pirated NOCD cracks and such to bypass protections on their legitimate copies.
DRM doesnt work! It doesnt stop pirates. A prime example is SPORE. It was out on the internet for download, a day after release and DRM free. Yet the legitimate consumer had a highly restricted THREE lifetime installs and ONLINE activation to deal with. This DRM had no affect on piracy, and it's only hindrance was to those who PAID for it. Backwards logic. As you would have found the only people complaining about DRM were those who paid for the game.
There are better ways to encourage people to buy games, and that is to make better games, include online content and stop punishing legitimate users with DRM.
Despite SPORE being one of the most pirated games this year, it's also one of the most highly selling games.
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I'd support them in this and buy a copy if I had any interest in PoP. After FarCry2 though i'm weary of any port coming out of Ubi. Personally, I could care less about DRM, but quality and support is a must.
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We HATE DRM
We LOVE Steam
Relay that to your focus groups and see how they can make sense of a statement like that.
It might also be a good idea to stop blaming poor sales on piracy, since clearly you guys dont always provide the greatest product to your consumers (rainbow6 no cd crack comes to mind).
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