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Sega Pulls Samba Ads Amidst PETA Outrcry
by Chris Faylor, Nov 04, 2008 1:10pm PSTOutcry from animal rights organization PETA has caused Sega to remove chimpanzee-starring advertisements from its official site, with the organization declaring that it is "officially bananas about Sega" and sending the game publisher vegan chocolates.
PETA took issue with Sega's use of a real-life chimpanzee in various ads for Gearbox's maraca-shaking music game Samba de Amigo, which hit Wii in September. In the game, players take control of a smiling, big-eyed monkey.
However, despite their supposed removal from all things Sega, the chimp-starring Samba video advertisements are still available for download on Sega's press FTP.
According to PETA, the process went something like this:
We explained how involuntary chimpanzee 'actors' are taken away from their mothers when they are just a year or so old and forced to perform confusing and repetitious tricks. We also explained some of the horrible methods that chimpanzee 'trainers' use, such as electric shocks with shock collars and prods, isolation, beatings with sawed-off pool cues and slapjacks, and food deprivation. Then, at the ripe old age of just 8, the chimpanzees reach puberty and their showbiz careers are over--and they end up being dumped at dismal roadside zoos or sold to laboratories for experimentation.Faster than you can mangle a Metallica song on Guitar Hero, SEGA pulled the video from its site and promised to keep all great apes out of its ads!
The rest of the offending ads follow below:
Comments
In one of the scenes the main character finds a maggot in his food, which he then hands over to a fellow inmate, who feeds it to his pet bird.
The PETA were outraged that they wanted to use a live maggot to feed the bird, and the film crew ended up having to wait for it to die from "natural causes" so they could feed it to the bird.
Yesh..
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If they quietly made their claims, would you even be reading about it right now? No you wouldn't.
Despite the fact that their marketing and methods are extreme, it DOES do what it intends to and that is draw attention to their message. You might disagree with their points, but if it causes you to even think about it, to even view one piece of media about animal rights that you otherwise wouldn't have, then they have won.
So who is really the fool, PETA or the general public that mocks them yet views their media / message as a result?
Disclaimer : I think PETA are retarded, but I admire the hidden genius of their methods.
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i disagree about their arguments that animals should not be eaten though. but i do agree in the fact that their 'processing' tends to be rather barbaric and more often than not, cruel.
you only have to look at the videos of the redneck/inbred turkey/chicken fuckers at the poultry processing plants to see how things work. incidentally, i think those poultry fuckers are just building up the courage to rape their sisters/daughters.
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50 grand ? 100 ?
How can they just throw it away like that... Who comes up with that money again ?
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