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Bungie: Halo E3 Snub 'Not a Laughing Matter'
by Aaron Linde, Jul 24, 2008 2:15pm PDTBungie president Harold Ryan voiced disagreement with Microsoft over the publisher's decision to bump the Halo maker's latest project reveal out of E3, now slated to debut a future event.
"I certainly didn't agree with the decision to delay our news until sometime after E3," Ryan told Eurogamer. "Bungie is always concerned first and foremost with our fans. Whenever we are prevented from exceeding their positive expectations it is not a laughing matter."
Bungie teased a reveal of its next Halo project on its official website, with a countdown suggesting that more information would be made available during last week's E3 Media and Business Summit.
A letter from Ryan later appeared on the website the day before the scheduled revealing, claiming that "those plans were just changed by our publisher."
Microsoft's Xbox and Games for Windows VP Don Mattrick later told reporters that following the delay, Ryan "just laughed and he said, 'Boy, just a sign of growth inside the business, we agree'."
The executive added that the new Halo title would be unveiled sometime later this year.
Comments
Think I'm kidding? They could have still added something after the countdown that did not conflict with Microsoft's E3 PR. They could have pulled some silly quote or meme out of their asses and had another I Love Bees on their hands. I'm very familiar with and a fan of Bungie but Harold Ryan is a name I don't recall. He comes off as childish here to me.
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I tracked down a microsoft spokesman for his take on this initiative and he stated:
"I think what E3 is doing is great for games and its been successful so far. I think their are areas in which we believe we will offer more value, not only to gamers but to publishers. So in some areas we will compete. But overall that's what's so great about Microsoft--publishers and consumers get to choose. So there's plenty of room for more than one summit for these platforms".
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Yeah. Sure. Like the Apple fans and pc fans? Just shut up and bend over for your MS overlords.
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In my VERY uneducated guess it probably came down to MS wanting to really announce it in a big way (bigger than a website) and Bungie wanting to get the hard core fans involved first. Still do not know how this was not resolved before making the announcement tease public.
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Also you'd think they'd go for something other than another freaking Halo game after they gained their independence.
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