DVD Market Still Trouncing Game Software Sales

By Aaron Linde, Jul 03, 2008 1:00pm PDT Contrary to previous reports that US game sales had surpassed those of DVD movies in 2007, the Entertainment Merchants Association revealed that DVDs still hold a substantial lead over game software.

According to Kotaku, the EMA said that the data from sales tracking firm NPD showing $18.85 billion in game sales includes software, hardware, and game accessories, while DVD sales—raking in $16 billion in 2007—accounts only for DVDs.

The software portion of the $18.85 billion in total game sales amounts to roughly $8.64 billion, marking a still significant lead for DVD sales over video games.

The data does not account for game rentals, used game sales or the revenue generated by online gaming subscriptions. The NPD recently announced its intentions to track online subscription sales, discovering some $1 billion in revenue in the first quarter of 2008 alone.

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  • Not surprised. That "gaming is bigger than movies" argument that's been thrown about for ten years (in addition to being totally unfair by comparing software/hardware sales to box office receipts only) was based on a calculation that included a portion of TOTAL PC SYSTEM SALES, ostensibly under the premise that most of those computers would have a game played on them at some point. It's been mentioned repeatedly as gospel truth ever since. :)

    This really isn't much different.

    (The above is based on the confession of a former coworker of mine, whose previous job was at one of the companies most interested in marketing that statistic, in a job where they were very likely to have devised the number in the first place.)