Blockbuster Focusing More on Games via Prominent Placement, Special Hardware Bundles

By Chris Faylor, Apr 28, 2008 10:45am PDT Rental agency Blockbuster has announced several efforts to expand its presence in the video game sector, beginning with the placement of high-profile video games such as Mario Kart Wii and Grand Theft Auto IV in the formerly movies-only "New Releases" section.

The company further boasted that all of its corporate-owned branches in the United States are now stocking and selling software, hardware and accessories for the PlayStation 3, Xbox 360, Wii and Nintendo DS.

To celebrate, the Blockbluster revealed an exclusive PlayStation 3 bundle--containing a 40GB PS3, HDMI cable, Traveller's Tales Transformers: The Game, Blu-ray Remote Control, Spider-Man 3 Blu-ray disc, and 12-week PS3/Blu-ray rental card--is now selling for $499.99.

The retailer had previously attempted to get into the retail games business through the opening of GameRush stores within select Blockbuster locations, which allowed gamers to buy and trade gaming paraphernalia for new and used games and hardware.

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