Valve Considers Music and Video Content for Steam; Lombardi Defends PC Platform
by Nick Breckon, Feb 25, 2008 9:16am PSTMusic and video downloads may be headed to Valve Software's digital distribution platform Steam before the end of the year, according to the company's marketing VP Doug Lombardi.
"We're also looking at other types of content like video and music," said Lombardi to Tom's Games.
"We're definitely having those conversations and meetings, and we're reaching out to folks with other types of digital entertainment. I think before the end of the year, you'll probably see some pilot programs with other digital entertainment on Steam."
Lombardi also mentioned that while the Xbox 360 version of The Orange Box sold over a million copies, and the PlayStation 3 edition sold an additional "few hundred thousand," sales of the PC version were much stronger.
"I'd say significantly stronger, at least a two-digit percentage increase over the console sales. And that includes Steam sales, retail sales, and now individual sales of Portal, Team Fortress 2, and Half-Life 2: Episode 2."
A long-time proponent of PC gaming, the Valve employee took a moment to defend the platform from recent criticism.
"The NPD numbers are just a snapshot. In America, there's no doubt there's a problem with PC game retail sales," continued Lombardi, "But look at other countries like Germany, where sales are much stronger compared to the consoles in a lot of cases.
"So you have to look at the bigger picture; just look at what Blizzard did alone in 2007. And you also have to look at how money is changing hands and how games are being distributed for the PC games business. The PC is way more evolved in that respect, and digital distribution is a big part of it."
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Comments
I'm Glad Valve is such a proponent of PC games. it shows in the quality of their games as well.
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On the PC, GoW is not a must have game for a few reasons. First off, they did almost no marketing for the PC port. Second, the PC has a lot more choice with regards to FPS choices. Third, it runs on UE3 and a lot of people wanted to see how the game handled before they bought it. Epic did not release a demo, they instead just released the game.
On the PC, Orange Box is a must have game for a few reasons. First, it's a sequel (in more than one way) to existing PC games. Second, it was marketed effectively (not so much on mainstream television, but definitely on websites and other things the PC gamers follow). Third, everyone knew how the game was probably going to run because the Source engine hasn't really posed any problems before.
So a lot of PC gamers decided to hold off on GoW until a demo was released. A demo was not released, so a lot of gamers like myself ignored it.
A lot of PC gamers probably considered pirating the game in lieu of a demo. If you think about it, all console games have demos because of the ability to rent console games at stores like Blockbuster. However, I think a lot of PC gamers did hold off on pirating the game because of the principle of sending the message that if you want PC gamers to buy your new game from an unproven (on the PC) property, you must release a demo. Ironically, had a lot of PC gamers pirated the game to "try" it, the issue would have been piracy. Since it's not, the issue is "low sales"
No, the real issue is that Epic wanted PC gamers to fall in line and buy their game and when they didn't, the cries (again) of "PC Gaming is dead" come up. Or, if you want to get all tinfoil-hat, it could be that Epic would like to abandon the PC and the way to do it is just how they did with GoW. I don't really believe that, I think it's just that Epic is really just mad that their two "surefire" games on the PC weren't surefire at all but GoW at least was on the 360.
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It goes to show that if you make good games on the PC they will sell. Steam seems more and more to be the preferred distribution method of PC gamers as well. This more or less confirms what many people have been saying NPD data for the PC is useless for many games.
I'm sure consoles are more profitable by and large but success on the PC is obviously not a fantasy.
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Gamasutra has released their weekly best selling list across all platforms. On the PC:
1. Sins of a Solar Empire (Stardock) !!
2. Call of Duty 4: Modern Warfare (Activision)
3. World of Warcraft: The Burning Crusade (Blizzard)
4. The Orange Box (EA Games),
5. SimCity 4: Deluxe Edition (EA Games).
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on the other hand, i like the idea of more stuff available on steam. the more options the better.
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I have a Wii, but I mainly use that for when the GF is tired of CS:S or WoW, or when I have my kids.
My PC, however has always remained my main gaming apparatus because it never seems to have these issues. Sure it may cost more, but if I factor in most games -$10 price difference, and the free MP (fuck XBL gold), and the ease of moving games from one PC to another when i upgrade, and the superior graphics...it tends to even out a little more. I like customizing my keys. I dont want to use presets. I want to play at 1680x1050 or higher. I want low loading times. I want mods, and free multiplayer, and a community that is like minded and FREE.
Not many offerings there as far as consoles go...ps3 is nice because its free, but its new, so who knows. Wii is almost non existent, and you know how I feel about XBL.
I can play Wolfenstein on my Vista box. I can play Orange Box with everything turned on, and have a blast. I can play Crysis at a reasonable eyecandy rate. As far as backwards compatibility goes, PC's have the upper hand. I hope we see more companies push PC gaming alot harder than they have been.
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