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Epic Designer Says PC Gaming in 'Disarray'

by Chris Faylor, Feb 15, 2008 10:42am PST
Related Topics – Epic Games, PC Gaming, CliffyB

Long-time PC developer Epic Games is now moving the PC to the backseat in favor of console development, Unreal designer and Gears of War (PC, X360) creator Cliff "CliffyB" Bleszinski (picutured left) has stated.

"For me, the PC is kind of the secondary part of what weÂ’re doing," Bleszinski told MTV Multiplayer. "[PC is] important for us, but right now making AAA games on consoles is where we're at.

"I think people would rather make a game that sells 4.5 million copies than a million and Gears [of War] is at 4.5 million right now on the 360," he stated.

At last year's Game Developers Conference, Epic president Michael Capps attributed the company's increasing number of console projects to PC piracy. "PC gaming is really falling apart," Capps noted. "It killed us to make Unreal Tournament 3 cross-platform, but Epic had to do it."

Bleszinski offered similar commentary in his recent statements, blaming the increasingly casual-driven PC market for the console-focused attitude.

"I think the PC is just in disarray," he explained. "That's driving the PC right now is Sims-type games and [World of Warcraft] and a lot of stuff thatÂ’s in a web-based interface. You just click on it and play it. ThatÂ’s the direction PC is evolving into."




Comments

75 Threads* | 411 Comments

  • My two cents...

    Keep in mind. I used to be the hardest of hardcore pc gamers. Since the advent of the Wii and 360, I've shifted. Here's some reasons that affect me.


    problems with pc gaming:

    Good pc gaming rigs cost more than consoles.

    PC gaming doesn't have anything as nice as GameFly. You basically can't rent pc games. Maybe steam can help with this issue?

    Game piracy is easier/less risky on a pc. For a while that was a boon to pcs and pc gaming. It probably hurt the sales though.

    Same house multiplayer became expensive. You have to have another pc rig that can handle that game, and legally, another purchased copy of the game. Or not legally, it requires hacking, which over time becomes tedious and unfun. Most people would rather play split screen console games.

    No universal joystick/gamepad. A company developing a racing (or other sutiable controller based) game for pc can design based on the console controllers precisely to match the nuances. Pc controllers are too numerous. The only control advantage pcs have is mouse/keyboard for FPS games, RTS or MMOs. Wii Sports could have come out for PC a long time ago had someone figured out this issue already. We just needed a good controller that everyone would have.

    No universal voice comm/headset.

    Windows. While it's adaptable and sometimes awesome, it's also a huge pain. For a huge percentage of the population, windows will never be the main source of something fun to do.

    ---
    Pc gaming will probably always be the best source of experimental control and innovation, but to be the king of gaming again, it'll have to change a lot.


  • Ok, so piracy. This is the same excuse the music industry is using. The reality is that we don't need producers and distributors anymore. We don't need CD's and we don't need DVD's and we don't need pretty little boxes to wrap them up and make it look like its worth $50. Big producers and large music labels are obsolete and this is their death keel. Of course, when the money stops coming in because the consumer has moved on to better forms of entertainment, Epic runs to the consoles where control means they can still extort the consumer. However, it is only a matter of time people realize the quality of music and games can be just as high when it does not come from huge corporations. They claim to be protecting individual creativity but all they are protecting is the money hats.


  • If you stop and look around you will notice that consoles can now run games that PC has been enjoying for years already. So now the main stream can enjoy what pc gamers have been enjoying for some time. If you notice the top selling games on 360 are FPS and untill the console hardware could run them not many knew how fun they were. In years to come the console market will be where the pc market is today, meaning tired of the same old thing. At that time pc will be enjoying the next gen stuff and some time after a console will be able to play them and the cycle starts all over again. PC gaming is at a low right now becouse most can enjoy the same on a console. You can't play WOW on a console and look at he numbers. PC gaming will make a comeback simply becouse for tech to move forward it must be done on a PC as consoles don't offer anything new (hardware wise) to allow developers to move forward.








  • Enough with the decline in PC sales stuff. PC game sales are not in decline, they are just misunderstood. I know, I've watched it happen from the inside and it's time to break it down for the 'analysts' and game developers who have been persuaded by them (shame on you cliffyB).

    The notion that PC game sales are trending down has been popularized by the biz folk at game companies. It's important to identify them as biz folk, you'll see why later. They believe this trend because they look at information collected by stat firms like NPD run by other biz folk. This is a simplification, but essentially what NPD reports is sales figures from store bought games. The game company biz folk use these sales figures to account for what has worked in the past in order to project about the future. In business, it's about predicting the future, not innovating it. If they can predict it, they can make the right investments.

    The problem that has occured here is that PC designers are the opposite of PC biz folk. PC designers are (usually) about innovating the future, not predicting it. This is usually not a problem because the innovation is limited to the gameplay. However, 12 years ago they inadvertently innovated a business model. The word inadvertently is important because attention was not drawn to it. When UO (as an example) came out, the talk was about how it enabled people to play together in a persistent world. To a smaller degree people talked about how it curbed piracy. No one paid the right kind of attention to the fact we should track a new kind of sale...subscriptions. The right kind of attention means the right people didn't pay attention. Usually it is business people who innovate business models, but because they didn't do this one they didn't really see it in the right light. I have worked in the industry for a long time and I can personally attest that business people in many major game companies struggle to understand the business of MMOs and other strategies that go beyond simple game sales. If it isn't something they can research via their biz tools (things like NPD), then they can't understand it or work with it.

    Flash forward...over time the PC market has innovated a number of new business models that have slipped past NPD for the same reasons as the MMO trend. The major missed business boats in gaming are subscriptions, micropayments, online distro and all the basic longtail business models from social engineering. All of this, has resulted in the NPD sales appearing to decline for PC gaming when in fact all what declined was the sales of PC games from game stores. On the incline was all this other stuff that NPD skipped over.

    This miscalculation has been a boon for the smarter developers. For example Blizzard and their publisher have recently cited revenue in excess of 1b per year. It is this kind of announcement that in part finally made NPD decide to track subscriptions. Until this change, NPD was using business models over 10 years old. They still are to some degree...because there are now other new business models in the PC market. For example maybe in another 10 years they will find out the absurd money people are making with micropayment. Keep on being blind though...some of us are making out pretty well.

    As for Epic...I don't know what they expected...how can you assert anything to PC gamers about their buying behavior when all you do is ship Unreal DM over and over? It's one thing to ship the same thing over and over...I have no problem with that...but it's quite another thing to have the audacity to complain that people won't buy it as much as they used to. This is off topic, but this gets more points for idsoftware in my book. For a much longer time they shipped the same game. When it declined they never whined about it (as far as I know). Then they made a cell phone rpg and some weird racing game...ie they started making different games. Kudos to them.

  • Lets see what PC gamers think about epics games as of late using metacritics user scores as a reference.

    Gears of war.... 5.5 out of 10 360..... 8.4
    Unreal Tournament 3 ... 7.5 out of 10 ps3.... 8.4

    The real problem is both of those games were console games that were simply made to run on the PC. The simple truth is that console players like what they've been doing lately and PC players don't.

    Epic its your own fault. Your games impressed very few people on the PC because you chose to design them for consoles. If you want to make a game that PC players enjoy you have to show us something new and something that isn't held back by console limitations that don't exist on the PC.

    If we wanted console games we would buy a console. Don't give us this simplified kiddie console crap and expect us to like it just because all your console players did.

    Most devs evolve their games when they release sequels you did the exact opposite.

    You removed game types. You removed adrenaline. You removed mutators. You stupified the UI. You offered significantly less content then you have in the past. You expected us to buy a game that was but a prettified shell of what we had already been playing.

    Shame on you Epic. Have fun with your console kiddies, we wont miss you. There are plenty of other devs that understand the wants and needs of the PC audience much better than you.








  • This is all about to be a moot point. I say by next generation...possibly the one after that...there will be no console vs PC war. With the influx of the digital living room, HTPC's, and cross fucntionality of existing consoles, the line will begin to blur between what is really a PC or a console any more.

    (Disclaimer: NOT a fan of Apple)
    I say a single company should come along and build an all-in-one type mini PC, ala Mac Mini, iMac, etc, and team with the other big 3 console manufactures for subsidies to build a standardized console/PC they can all use. All dev studios design their games around the minimum specs of the machine, but you have the option to add better graphics cards, more storage, peripherals, etc, allowing you to run the game better or with more options turned on. All of the options would be standardized, with drivers preloaded into the OS and extensively tested for the platform, with auto updates coming from the intartubes.

    This way, you don't have to be a millionaire to own a PS3 type device. You don't have to spend shit tons of money on development for multiple platforms. You no longer have to worry about console exclusive titles. Companies don't lose money on Hardware platforms for 3 years straight before turning a profit, as the cost of development and build are spread between the major players. No longer will it be hard to find a game system to purchase. And, perhaps more importantly, no system fanbois.

    Don't laugh at that last statement. System fanbois and corporate mudslinging are what cause the Dreamcast--an awesome system way ahead of its time--to die an untimely death. And don't forget the impact the PS3 has had on Blueray...essentially a technology that should have nothing to do with console gaming.

    In short, make one console to rule them all. Devs get to spend more time making good games, and we get to spend more time playing them. We all win.


  • Lets be blunt.

    There are plenty of free/cheap games out there made for fun by a single person. There is also demand for large scale games that require hundreds of man years to create. Both are in demand.

    The large scale/commercial games are in a rough spot. Many PC gamers who love them want higher quality visuals, big stories, etc. Thats where the competition is.

    Economics (ie dev cost vs number of gamers willing to pay) will dictate what platforms (and genres) exist in the future. Right now, the quality demanded by core gamers is starting to exceed the number willing to pay on the PC. More are willing to pay on the consoles. People are picking with their money.

    As the market picks genres and platforms, plenty of devs are going to be frustrated. Games that core gamers love (and that devs love making) become more rare as quality expectations go up without the number of purchasers growing at the same rate.

    Aside from the commercial aspect, piracy is frustrating for devs because these are people who obviously like the platform/genre but aren't voting with their money on what they want to support. Devs generally are passionate about the types of games they make. By not buying games, these people are shooting themselves in the foot as the games/platform are less likely to be supported by publishers in the future.


  • Well I do think it is mostly the piracy with your buddy next door, warez sites and P2P programs. It is also the lack of gamers that want to fork over the funds for a top end playing experience that will not guarantee the top end gaming experience. It's the pop in and play simplicity of consoles vs the annoying day one patch of PCs. It's the 'When it's ready we knew that was messed up bug patch and maybe it'll work when we do make it available, but if it doesn't try our forums for some handy solutions patch...
    These are your customers not you customer service.

    Remeber you void your console warranty by tampering with the insides to be able to play a pirated console game and may even get booted off of Xbox live. Multiplayer may be why you bought the game in the first place.

    The console player is often a casual player and does not want the headache of Windows loading, disabling Anti-virus software, port forwarding, non-dedicated and dedicated server issues, automatch not working, driver and OS incompatiblities, players with different game versions, 3-10 patches to get the game balanced and ready for release after it has already been released. Maybe even the infamous trial and error of purchasing a game and it just doesn't work. For $39.99 - $49.99 + tax you can kiss my a$$ if you think I will trust you with my money without careful research in the future. Even if a console game sucks it will more than likely play when you put it in you console. 'Uh dude sorry you can't get a refund cause you may have burned a copy.' Why would I burn a copy of a game I can't get to work? Don't raise you hand, pirate!

    It's too easy to burn copies of games on the PC. The majority of the users on this forum and that most people who own PCs in general have CD/DVD burners, Why? So they can back up data and copy homemade movies...Come on! The Companies that make burners available know that they are primarily being used to burn illegal copies of copyrighted material, be it music or software. With a quick google search even the least computer savy can pirate a copy protected video game, music CD or movie DVD. Not so easy on a console. In this discussion the PC is too forgiving and no real hardware tampering necessary beyond building it to get one to work with illegally obtained or copied data.

    Somebody tell Cliffy B that Unreal 3 wasn't up to par with Gears of War.




  • They should have moved to a platform like Steam. Nuff said.

    Any of Epics problems could have been sorted out by either buying into or creating their own digital distribution system which effectively requires activation even to play offline games. This cuts into a large amount of the piracy problem.

    Epic forgot that they don't just have to make great games, they have to deliver them via a platform that has matured with the times. That means a robust digital delivery platform in addition to any hard disc sales they may produce.

    PC Gaming is not in dissaray any more than it hasn't already been before. It's always in a state of dissaray and that will always be the nature of the PC & PC gaming industry.

    Kudos to Epic for delivering on multiple platforms like the 360, as well as always having had a reputation for delivering massive quantities of post release content to the gaming community for free- but they obviously have some cultural repulsion to also changing with the times when it comes to how they deliver their products.

    Another good example of a company other than Valve who understands how to deliver a product that encourages people to buy into the process is Sins of a Solar Empire. There is almost no copy protection that I know of or have read of, and if you want to play online you essentially have to purchase a copy with a valid serial code to register an account, you also need to do this to legitimately download and apply patches for the game. This is a very smart way to encourage legitimate purchases.






  • "It killed us to make Unreal Tournament 3 cross-platform, but Epic had to do it."

    You know what? I would've been happier to not see UT3 come out on the PC if I had known that it was going to be a mediocre mess, as was demonstrated by the demo. If they really feel this way about the PC platform, for all I care they can abandon it.

    It's sort of interesting seeing both these articles coming out around the time of NPD releasing the January 2008 numbers. They probably saw UT3 PC selling under 30K copies again.

    Go ahead, Epic. Start making only Gears sequels for console platforms. We've had our fun with Unreal, UT, and UT2004. If you're smart, you'll see that most of us are burned out from the adventures of Gristle McThornGears and Brock McLiandriCrush, and actually consider cultivating some new IP, and growing a game with substance, instead of another rehash of old properties.

  • I can blame Epic. They rehashed their original 4 times before they realized they needed to make more money. That's not a problem with getting a market for their game, that's a problem with their game design. People just don't want to play the same damn game over and over again, it's boring and it doesn't' bring anything new to the table. Look back at when Epic first announced they were going to re-brand the UT "franchise" and make it into like a sports game thing and repackaged every year. That kind of thinking is idiotic and insulting to the idea of creativity and originality -- core things that drive fun and interesting games. Epic dug their own hole in the PC gaming market, by being inflexible and unwilling to change or adapt by creating anything original anymore. Now they're bashing the PC market for being inflexible as well? Sorry I'm just calling them out on that.