Apple Files Dedicated Game Device Trademark

By Chris Faylor, Feb 11, 2008 9:05am PST Stylish gadget maker Apple may be plotting an expansion into video game hardware, going by a recent application to expand the breadth of the Apple trademark.

Though most of the application could apply to Apple's iPod line, at least one descriptor--"stand alone video game machines"--goes far beyond anything the company has offered thus far.

While some consider the 1996 Apple-created Pipin platform to be a game console, the short-lived hardware was licensed to and produced by third parties, not Apple, and marketed as a cheap multimedia computer.

Judging from the rest of the listing, which was uncovered by Trademork, any "stand alone video game machine" covered by the as-yet-unapproved trademark expansion would most likely be a battery-powered portable device that utilizes an LCD screen.

Click here to comment...

Comments

11 Threads | 54 Comments