HD DVD Xbox 360 Rumors Circle Back
by Chris Faylor, Oct 19, 2007 1:54pm PDTLike a hyperactive toddler, the internet's well-worn gossip circle is once again entranced by the same shiny thing it was fascinated with months ago. Quoting an inside source at Toshiba, Smarthouse claims that Microsoft is prepping an HD DVD-equipped Xbox 360 for late 2008 or early 2009. Other additions swirling around the long-rumored device include an HDTV tuner and some type of standardized docking port for MP3 players. "An Xbox with a built in HD DVD drive is critical," the unnamed Toshiba employee apparently said. "They and we are working on it. It also has to be more than a gaming machine. Microsoft recognise this. A version of the device may also be sold under the Toshiba brand name." The feud between HD DVD and Blu-ray has long been brewing, with both Microsoft and Sony positioning their respective consoles on opposite sides of the HD format war. Microsoft's decision to use standard DVDs with Xbox 360 games and its offering of the optional HD DVD add-on solely for movie playback has been criticized within the industry, as more and more developers claim they need the additional storage space available through the newer formats. Meanwhile, Sony has faced numerous criticisms stemming from the PlayStation 3's higher price point, said in part to be a result of the company's choice to include Blu-ray support in every model. Both sides of the HD format war have begun offering recruitment incentives of free movies in exchange for the support of that particular format.
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What?!??! Weren't they blasting how un-nessesary it was that the PS3 having a HD player in it?
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Microsoft's 360 is a technical champ for the software powerhouse but it's expense is due to MS's serious lack of experience in hardware development.
Toshiba is the logical choice to turn the 360 into what MS wanted all along - A true media center device. Toshiba has a huge stake in HD-DVD and having the 360 entertainment built in will continue to sell units as the 360 development costs and physical size shrink.
Some may not remember that many publishers and games developers were not interested in developing for a multi-purpose device.
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