BioShock Goes Gold as Irrational Loses Name

By Chris Remo, Aug 10, 2007 12:30pm PDT Irrational Games, the acclaimed developer behind PC classic System Shock 2 as well as nearly-released SS2 "spiritual successor" BioShock (PC, X360), is no longer known as Irrational Games. The formerly independent studio, whose two branches were acquired by Take-Two Interactive last year under the 2K Games label, are now known as 2K Boston and 2K Australia.

Take-Two claims change will result in no loss of creative control for the companies. "We're proud to be part of the 2K Games family and enjoy the new opportunities and artistic freedoms this strengthened relationship provides," said Irrational president Ken Levine in a statement. "The name change signifies our growing position as a central part of 2K Games, and we plan to ensure our future titles continue to set new standards of quality and innovation for the industry." 2K and Irrational 2K representatives were unavailable for comment.

In a separate announcement, Take-Two announced BioShock has gone gold. The game will be available for PC and Xbox 360 in North America on August 21 and in Europe on August 24.

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13 Threads | 32 Comments

  • I'm not particularly fond of these "Publisher" <Location> names. Especially if they were changed from a previous development studio name prior to acquisition. It takes away the creative identity behind the developer that makes them easier to be known for what they made. The new names on these studios seem to take away their personality their names were known for.

    It also seems to lead to an exodus of developers who leave later on to form their own studios with a unique name. Like what happened to Westwood Studios when they became EA Pacific and now they no longer exist.