Battlefield 2142 Doesn't Track External Data
by Maarten Goldstein, Oct 18, 2006 7:32am PDTFiringSquad has a comment from EA on the Battlefield 2142 advertising rumor that's been making the rounds that has people believing the game is tracking your browsing habits and what not. Not true
The advertising program in Battlefield 2142 does not access any files which are not directly related to the game. It does not capture personal data such as cookies, account login detail, or surfing history. BF 2142 delivers ads by region. The advertising system uses a player's IP address to determine the region of the player, assisting to serve the appropriate ads by region and language. For instance, a player in Paris might be presented with ads in French. The information collected will not be repurposed for other uses. Battlefield 2142 also tracks "impression data" related to in-game advertisements: location of a billboard in the game, brand advertised, duration of advertisement impression, etc. This information is used to help advertisers qualify the reach of a given advertisement.There is also a Q&A with IGA (these guys are providing the ads) CEO Justin Townsend on Gamasutra.
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Comments
Myself I'd wouldn't have a issue if it was implemented this way, but as soon as you stick crap on my end just to serve your interests better well fucko's fuck off you won't get my $$.
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1. Games distributed online to skip the middle man but at the same cost
2. Games with ads to improve quality of our gaming
3. Episodic games where you pay half price for a third of a game
You know what we'll do about that? Nothing .. that's the way things are going. I'll just be happy that the game studios I love are producing quality games even if I have to endure these new emerging trends.
You pay to sit there and watch advertisements BEFORE the movie even starts. First the sprite ads, and then the trailers.
Further, during the movie there are TONS of placed products.
Heck, even on DVD's they show advertising content.
This is not just an EA problem, it's an entertainment industry problem.
Magazines, are also the same, NEWSPAPERS, Television - each one of these mediums has advertisements which you pay to watch.
At least these in-game advertisements don't force you to pause your activity and look at them.
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Fuck that, I'm not paying for some fucking advertising, and I'm angry as hell they're putting it in my favorite past time.
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I will not say I am happy with what IS in the game. There is extra cpu cycles being wasted on this garbage and there is no $$ discount to be seen. (surprise)
I hate the ads for the same reason i hate TBS (the channel), they are the scum of society and should be dragged out into the street and shot. (the people responsible) And anyone who supports this shit, well, same treatment as above. You're fucking scum and are the reason they get away with this shit.
Happy time over. :P
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I still cant get over the fact that its even in the fucking game.
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Bill Hicks
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Went into the game to take some screenshots of the ads, but there were not. As of yet, all the billboards still have the default textures and not ads. Not sure why that is.
Would be pretty ironic if DICE's implementation of the ad software turned out to be bugged. :D
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Games like Splinter Cell (which I believe had a gigantic AXE body deodorant ad) wouldn't be so bad so long as it was subtle, say like running down the hallway and you run past a Coke machine. Okay, that's fine. I can see that. It's not a big deal and it's something that would happen in real life. That's about the line of acceptance for me.
I also believe that if you're going to receive money from advertising then there should be benefits passed along to the end user (i.e., reduced price of games or tonnes of bonus content released for free and not as an expansion, etc) because the price of games seems to go up and now we have to be bombarded with advertising that in most cases will not fit in with the world you're trying to play in. I'm not surprised we're at this phase, but I do think it's total lunacy.
As a designer who may (MAY) in the future be subjected to creating ads for games, I'd like to try and promise that I'll do what I can to minimize the stupidity (that is, a current day ad for a futuristic game) but of course, it'll most likely never be my call.
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anyone know of some locations? or have the ads even started popping up in game yet?
whats more annoying atm, is that the stats system is bugged. points arent being saved correctly and servers are crashing.
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is the software that sends them your ip and etc. built into the game executable (or accessed by it from a DLL) or is it something that runs in another process, independant of the game executable?
If it only runs when the game is running, then I think it can be lowered down to "I do not like this" levels, whereas if it runs in the background independantly then it stays firmly at "FYAD EA&IGA" level.
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http://www.ggl.com/news.php?NewsId=4040
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1. I get some benefit from having looked at the ads. Price reduction on the game purchase, extra content after the fact or maybe even discounts/cupons on the product being advertised.
2. They fit into the game and game world. No Pepsi ads in LOTR unless you can work it into a Grog formula..
3. They never become intrusive. I should never be forced to view an ad before I am allowed to continue playing. The second an insertal is used, I'm done. The minute I have to look at ads to unlock parts of the game, I'm done.
The real screenshots I have seen so far meet all the criteria but the first. So I ask all the EA people on the Shack, what is the benefit to me?
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Video Gamers are the most media savvy people in the world.
We've been born into advertisements being everywhere we go and look.
We've been trained to tune them all out, and ignore them.
I know when I see an ad on TV, I dont even pay any attention to what the product is, or even ask myself questions about the said product.... I either laugh or ignore it...
It would be interesting to see some Statistics on the effectiviness of advertising on today's population.. I have a feeling its declined in the past 20 years...
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To: EA Games
Starting with the release of Battlefield 2142, an online PC game, EA Games has begun incorporating the IGA software with their games. This is stated in a disclaimer accompanying Battlefield 2142:
“The Software may incorporate technology developed by IGA Worldwide Inc. ("IGA") (the "Advertising Technology"). The purpose of the Advertising Technology is to deliver in-game advertisements to you when you use the Software while connected to the Internet. When you use the Software while connected to the Internet, the Advertising Technology may record your Internet Protocol address and other anonymous information ("Advertising Data").â€Â
Not only is it offensive enough that EA Games has decided to force adware into products that consumers pay a large price for (often $50 or more), they have further made things worse by giving this software the ability to spy on our computers. Although the information is submitted anonymously, it is still monitoring what we are using our computers for. The disclaimer is also extremely vague; giving no specification of any boundary EA has set.
Adware and spyware have often been proved to slow down computers. It is another unneeded piece of software constantly running in the background and consuming memory, CPU cycles, and internet bandwidth. If every company were to take from EA’s examples, our computers would be bloated to the point of barely being usable.
EA has not given us an option to opt out of this, and their only compromise so far is for us to not use the game on an internet connected computer. Seeing how consumers have paid for an internet enabled game and one that is primarily meant to be played on the internet, this is an extremely poor compromise.
As a result of these actions by EA, I am calling for a boycott of all EA Games which feature this software, namely Battlefield 2142. It is unacceptable to force spyware onto a user’s computer in order to use a product. A disclaimer included in the box does not make this okay. Especially after Sony’s Rootkit software, it is unacceptable for companies to be doing this.
Sincerely,
http://www.petitiononline.com/bf2142ad/petition.html
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It tracks your IP address and gives you a unique gamer reference that sticks with you all the time. They also track exactly what adverts you look at, for how long and at what times you play .
How is that not personal information?
Do you think any of the following game companies would ever put some stupid ass advertisements within their game world? 3Drealms, Epic/DE, Id software, Human Head, Bioware? Blizzard?????
http://www.shacknews.com/ja.zz?id=13056929
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I already use gmail, itunes store recommendations, tivo, amazon recommendations, barnes and noble member card, duane reade discount card, pathmark discount card, etc.
I really don't care who else gets my marketing data...I'm more worried about google storing my internet searches than I am in EA wondering if I viewed their ad.
To any developer who wants to whine about me not being fair, too bad. You lost the benefit of the doubt today with this mess that EA's greed has exposed. It was bad enough that you treated us all like potential criminals with CD checks and activation, but now you want to go and steal our data? We need to put a stop to this, and develop an industry agreement on what personal data game publishers will and will not collect. Preferably they will be cut off from participating in all-out customer-side data mining, and only be able to deal with IP address geolocation, and data transmitted directly to their server systems by wilful actions of the player (in-game movement, voicechat, etc.)
A Pandora's box was opened today, and all in the name of greed. They wanted more money to fuel their ever-growing game production budgets, and they chose a less-than-ethical method to pursue they money they sought. We gamers need to push back before this gets any worse.
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I doubt if the quiet majority wants ads, I'd be willing to bet nobody does. As for the the "painful transition," EA doesn't strike me a company that's on the brink of collapsing due to money problems. But maybe I'm off on that.
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http://www.commander-keen.com/screenshots/keen1/8.gif
(don't know whether id Software got money for the product placement).
Nevertheless I think it's something different if they track your IP. Usually companies track much more than they tell you.
Paying 40EUR for a product filled with product placement and IP tracking is ridiculous. MANY other games have/had longer development schedules and make cash without ingame advertising. It would be ok if EA uses the extra money for better quality, lower prices or something useful. Unfortunatly they shipped a buggy product (a better BF2 mod) which is not very cheap.
I buy stuff cuz I want to try it, friend recommended it, looks cool, ect....
I have never bought something because I saw a f'n commercial or ad.
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Not that I'd pay $50 for a glorified BF2 mod anyhow, but the point still stands.
Screw this I'm going home.
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I would be willing to say that about 99 percent of people buy the game in the language that they can speak/read. This means that all EA needed to do was to make sure that they encoded some type of language specific part into the CD key or something else within the game.
Im not against ingame adds, but I am against using my computer to do more than just the game.
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EA: "Battlefield 2142 Doesn't Track External Data"
The way it's worded now makes you think that the statement is a fact.
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