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Battlefield 2142 Doesn't Track External Data

by Maarten Goldstein, Oct 18, 2006 7:32am PDT
Related Topics – Battlefield 2142, Battlefield

FiringSquad has a comment from EA on the Battlefield 2142 advertising rumor that's been making the rounds that has people believing the game is tracking your browsing habits and what not. Not true

The advertising program in Battlefield 2142 does not access any files which are not directly related to the game. It does not capture personal data such as cookies, account login detail, or surfing history. BF 2142 delivers ads by region. The advertising system uses a player's IP address to determine the region of the player, assisting to serve the appropriate ads by region and language. For instance, a player in Paris might be presented with ads in French. The information collected will not be repurposed for other uses. Battlefield 2142 also tracks "impression data" related to in-game advertisements: location of a billboard in the game, brand advertised, duration of advertisement impression, etc. This information is used to help advertisers qualify the reach of a given advertisement.
There is also a Q&A with IGA (these guys are providing the ads) CEO Justin Townsend on Gamasutra.





Comments

63 Threads | 264 Comments*








  • Yup, so it's not as bad as it seemed, at least not for the moment. I am big enough to take back what i said when I assumed the worst of the situation.

    I will not say I am happy with what IS in the game. There is extra cpu cycles being wasted on this garbage and there is no $$ discount to be seen. (surprise)

    I hate the ads for the same reason i hate TBS (the channel), they are the scum of society and should be dragged out into the street and shot. (the people responsible) And anyone who supports this shit, well, same treatment as above. You're fucking scum and are the reason they get away with this shit.

    Happy time over. :P














  • Online petition:

    To: EA Games

    Starting with the release of Battlefield 2142, an online PC game, EA Games has begun incorporating the IGA software with their games. This is stated in a disclaimer accompanying Battlefield 2142:
    “The Software may incorporate technology developed by IGA Worldwide Inc. ("IGA") (the "Advertising Technology"). The purpose of the Advertising Technology is to deliver in-game advertisements to you when you use the Software while connected to the Internet. When you use the Software while connected to the Internet, the Advertising Technology may record your Internet Protocol address and other anonymous information ("Advertising Data").”

    Not only is it offensive enough that EA Games has decided to force adware into products that consumers pay a large price for (often $50 or more), they have further made things worse by giving this software the ability to spy on our computers. Although the information is submitted anonymously, it is still monitoring what we are using our computers for. The disclaimer is also extremely vague; giving no specification of any boundary EA has set.

    Adware and spyware have often been proved to slow down computers. It is another unneeded piece of software constantly running in the background and consuming memory, CPU cycles, and internet bandwidth. If every company were to take from EA’s examples, our computers would be bloated to the point of barely being usable.

    EA has not given us an option to opt out of this, and their only compromise so far is for us to not use the game on an internet connected computer. Seeing how consumers have paid for an internet enabled game and one that is primarily meant to be played on the internet, this is an extremely poor compromise.

    As a result of these actions by EA, I am calling for a boycott of all EA Games which feature this software, namely Battlefield 2142. It is unacceptable to force spyware onto a user’s computer in order to use a product. A disclaimer included in the box does not make this okay. Especially after Sony’s Rootkit software, it is unacceptable for companies to be doing this.

    Sincerely,

    http://www.petitiononline.com/bf2142ad/petition.html






  • I think there needs to be some sort of a convention among PC game developers and publishers regarding how far in-game advertising goes if they're going to do it. As it stands, a PC game can potentially access a lot of data on the host system: the text string generated by you typing a message to your teammates, the term papers saved in Word document format on your hard drive, your Internet Explorer browsing history, your ENTIRE Windows Registry, etc., etc. Most PC games today require being run under administrative priviliges since they will run into authentication difficulty when accessing certain resources. This leaves a GIANT hole that is open for harvesting by any developer greedy enough to go data mining on the computers owned by their customers.

    To any developer who wants to whine about me not being fair, too bad. You lost the benefit of the doubt today with this mess that EA's greed has exposed. It was bad enough that you treated us all like potential criminals with CD checks and activation, but now you want to go and steal our data? We need to put a stop to this, and develop an industry agreement on what personal data game publishers will and will not collect. Preferably they will be cut off from participating in all-out customer-side data mining, and only be able to deal with IP address geolocation, and data transmitted directly to their server systems by wilful actions of the player (in-game movement, voicechat, etc.)

    A Pandora's box was opened today, and all in the name of greed. They wanted more money to fuel their ever-growing game production budgets, and they chose a less-than-ethical method to pursue they money they sought. We gamers need to push back before this gets any worse.