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WWDC 2018: Adobe Adopts Apple's USDZ AR File Format with Creative Cloud Support

The new format should improve the creative process for developers and Adobe is helping to further ease development with Creative Cloud integration.

Charles Singletary Jr

June 4, 2018 11:03 AM

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Abhay Parasnis, Adobe's executive vice president and CTO, took the stage during the Apple WWDC 2018 keynote to discuss how Adobe will be working with Apple on AR. The USDZ file format, which was introduced right before Parasnis took the stage, is the focal point and will be integrated into the Adobe Creative Cloud format.

Adobe is bringing native USDZ support to the creative cloud platform and developers will be able to use apps they're familiar with to implement USDZ. A brand new iOS application will allow devs to design AR experiences quickly and bring assets into the creative cloud environment. "What you see is what you get" editing, easing the creation process.

Any object that is developed in the Creative Cloud can be easily integrated into an AR environment. 

USDZ is the new compact, single-file format that is optimized for sharing AR. Developers and consumers will be able to place 3D objects into the real world using the open file format. Apple is working with the leading companies for 3D tools and libraries for USDZ. Adobe is all in. A way to deliver AR across Apple platforms.

Charles Singletary Jr

News Editor

Charles Singletary Jr keeps the updates flowing as the News Editor, breaking stories while investigating the biggest topics in gaming and technology. He's pretty active on Twitter, so feel free to reach out to him @The_CSJR. Got a hot tip? Email him at Charles.Singletary@Shacknews.com.