Published , by TJ Denzer
Published , by TJ Denzer
LEGO has been a on a hot roll as of late, bringing a number of cool things to the entertainment space, whether it’s new toys and series sets like the exciting LEGO Super Mario line or backing new games like the impeccable LEGO Star Wars: The Skywalker Saga. It looks like the group is looking to go deeper into upcoming online trends though. The possibilities of a metaverse continue to present attractive opportunities to various investors and LEGO has decided to go all-in on a kid-friendly metaverse experience, partnering with Epic Games to develop it.
LEGO and Epic Games announced their partnership on this new kid-friendly metaverse project in a press release on April 7, 2022. According to the release, LEGO and Epic are entering into long-term cooperation to “build an immersive, creatively inspiring and engaging digital experience for kids of all ages to enjoy together.”
From the sounds of the press release, this experience may give children the means to explore their creativity with the LEGO brand, just as with the real-life toys and games.
LEGO CEO Niels Christiansen is thrilled by the prospects that a metaverse future presents, but is also looking to make sure that there is a sensibly safe option for children to be able to enjoy the space as well.
Meanwhile, Epic Games CEO Tim Sweeney is excited to enter into a partnership with LEGO and work with the legendary and beloved building toy brand.
There’s been a lot of back and forth on metaverse concepts with groups like Nintendo staying cautious while groups like Bandai Namco seemingly go all-in with Gundam-inspired experiences.