Despite tepid sales of Platinum Games' hardcore Wii title MadWorld, Sega is not giving up on developing games for a mature audience on the platform.

"MadWorld sales were very disappointing," admitted Sega president Mike Hayes to Wired, "but was that to do with the platform? Was it that people didn’t like the art style? Or that people didn’t like the way the game played through? It could be many things, which we're obviously researching."

Hayes said that the company considers the release of High Voltage's shooter The Conduit a success, with 300,000 copies of the Wii game being shipped to retailers and recorded sales of around half that number.

"What we can say is that we'll still do mature games for the Wii market because with an install base of some 34 million in Europe and America (maybe half of whom don't own Xbox 360s and PS3s)," added Hayes. "So even if you took half of those where they’re not into those (core) games, you've still got 8 million consumers to go for."

Platinum Games' Wii beat 'em up MadWorld ships out to North American stores Tuesday, the proximity of which has caused publisher Sega to issue new screenshots.

Continuing to use a mock-sport show to promote Platinum Games' upcoming Wii beat 'em up MadWorld, this latest trailer from publisher Sega explores some boss fights.

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MadWorld arrives March 10 on Wii.

Platinum Games' MadWorld is getting closer to its on Wii, and we have a couple dozen screenshots for proper release preparation.

The uniquely-styled beat-em-up title is set for a March 10 release.

Chow-pain? Yeah. It's nice to get another look at MadWorld, but I just can't get behind these SportsCenter-style trailers.

MadWorld is set for a March 10 release on Wii.

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Platinum Games' MadWorld is looking good and "perverse" in this new trailer. The more perverse the better, in this case.

The game is set for a March 10 release on Wii.

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This trailer of Platinum Games' MadWorld (Wii) calls to mind Smash TV and Running Man, while using a weak SportsCenter-esque presentation to drive home the game's concept.

The highly-stylized action title centers around a Jack, a chainsaw-armed dude battling to the death on a television show. A major hook of the game is environmental interaction, with plenty of Wii Remote-activated animations leading to grisly deaths.

MadWorld is set to arrive on the Wii early this year.

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To bring about a bit of seasonal cheer, Sega has issued a new trailer for Platinum Game's Wii beat 'em up MadWorld, one that's chock full of hilariously generic slogans.

MadWorld is expected to arrive in the vague early 2009 timeframe.

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So we know Nintendo has the market cornered on Wii brain trainers, and walking trainers, and games about collecting bells. But what is there for us, the hardcore gamers? What about the people that dabble in Mario, but want nothing more than to ignore that bell business, kill that obnoxious Tom Nook and take his loot?

Last week I had a chance to preview Nintendo's upcoming Wii lineup at the company's fall media summit. And while the new DS and the handheld platform's strong lineup dominated the news, I was more interested in what Nintendo was showing off on the Wii. After all, my Wii has been dormant for months. I wanted to know whether I should expect four more months of the same, or some real change from Nintendo's platform.

The first-party offerings weren't very inspiring. Animal Crossing: City Folk and Wii Music did little to convince me to start dusting off my Wiimotes. Tetris Party had some intriguing modes, but another Tetris game just isn't going to do it for me.

However, I did get a look at four games from various third-party developers that at least offered some action that didn't involve cooking simulation or Sudoku. So out of those few offerings, do we have anything to look forward to? ... Read more

PlatinumGames' MadWorld, the action-adventure Wii game from the studio composed of Resident Evil, Viewtiful Joe, God Hand and Okami veterans, is so violent that publisher Sega isn't optimistic about getting the game released in Japan.

And PlatinumGames and Sega are both Japanese companies.

Sega doesn't even plan to show the game at next week's Tokyo Game Show, according to MTV Multiplayer. In fact, "any Japanese release will be evaluated... Read more

The E3 2008 trailer for Madworld is now available, offering a glimpse at this stylish looking Wii action adventure game in development at PlatinumGames. Sega is publishing; look for this early next year. For screenshots, head over to our Sega screenshot post.

Currently making their way online are screenshots from upcoming Sega games. We have images from Alpha Protocol, Empire: Total War, Golden Axe: Beast Rider, Madworld, Samba de Amigo, Sonic Chronicles: The Dark Brotherhood, Sonic Unleashed, Space Siege, Stormrise and Valkyria Chronicles.

Alpha Protocol (PC, PS3, X360) Empire: Total War (PC) Golden Axe: Beast Rider (PS3, X360)... Read more

Publisher Sega has released three new screenshots of the over-the-top violence extravaganza Madworld (Wii), showcasing the game's stylized black, white, and bloody visuals.

Unveiled at a press briefing last week, Madworld comes from Platinum Games, formed by ex-Capcom vets responsible for Resident Evil, Viewtiful Joe, God Hand and Okami.

Though the extreme and graphical violence takes center stage in Madworld, designer Shigenori Nishikawa says the game is to be taken in a more comical light, and was designed with Western audiences in mind.

Madworld is due for release in early 2009.

Sega has announced a four-game publishing deal with PlatinumGames, the independent studio formed by the ex-Capcom staff responsible for Resident Evil, Devil May Cry, Steel Battalion, Viewtiful Joe, and Okami.

The titles include Madworld (Wii), Infinite Line (NDS), Bayonetta (PS3, X360), and an untitled fourth game from Resident Evil creator Shinji Mikami. Be sure to check out the entire post for more media, including a Bayonetta trailer with a sultry female.

Bayonetta (PS3, X360) / 2009
Producer: Hideki Kamiya, creator of Devil May Cry
Description: "Magnificent over-the-top action taking place in stages that are a veritable theme park of exciting attractions."

Madworld (Wii) / Q1 2009
Producer: Atsushi Inaba
Description: "Irreverent humor and over-the-top violence."

... Read more