Players can now merge World of Warcraft accounts with a Battle.net account to create a single consolidated handle.

The account also interfaces with the Blizzard Store. A game management display allowing the automatic download of titles purchased on the service. Additionally, users of the new Battle.net will be automatically entered for future Blizzard beta key drawings.

Though merging accounts is currently optional, Blizzard noted that World of Warcraft players will eventually be forced to consolidate their accounts on Battle.net.

"As we continue to build additional functionality into the new Battle.net, we will eventually require all active World of Warcraft accounts to migrate over to Battle.net Accounts in order to continue playing," reads the site.