Ever since the Nintendo generation was born, marketing chiefs have used games as a way to connect with a younger demographic. This is nothing new.

What is new is the recent spate of advertising aimed squarely at older gamers. Whether it be for automobile or airline companies, soft drinks or sandwiches, ad men are more and more beginning to use video games as a hook to sell serious products.

Join us as we take a look at some examples of game-influenced ads, old and new.

And check out the Evolution of Nintendo Commercials for more advertising examination.

Coca-Cola: Grand Theft Auto (link to this video)
This cheerful take on Rockstar's Grand Theft Auto series debuted in 2006.

The conservative side of the Coke machine is shown here, transforming the hardcore realm of Rockstar into a happy land where, coincidentally, everyone drinks cola. Or, as we refer to it, Jack Thompson's wet dream.

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Honda: Tetris (link to this video)
Some advertisers choose iconic rather than topical games for their fodder.

This Tetris-inspired Honda ad gets major points for using the original game's sound effects and Russian Korobeiniki tune.

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Subway: Pacman (link to this video)
This poor child. I mean, what a way to break it to your kid that he has a problem.

Subway should be ashamed of themselves. But hey, at least it's not another Jared spot.

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Reese's: Pacman (link to this video)
Of course, Subway was far from the first to release a Pacman-derived commercial. Here we see the power of peanut butter and chocolate combining to create.. fat kids?

I suppose this has a nice cyclical harmony with that Subway ad after all.

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