Sega of America today announced the appointment of Sean Ratcliffe as the company's new vice president of marketing. Ratcliffe, who previously served as the European marketing director for both Disney Interactive Studios and Electronic Arts, began his role at Sega on March 3.

According to the announcement, Ratcliffe will continue "the company's strategy of developing the right games for the right platforms."

"Sean's impressive accomplishments include managing the worldwide launch of hit titles like Harry Potter & The Sorcerer’s Stone as well as playing a key role in Disney Interactive’s impressive market share growth," said Sega of America COO and president Simon Jeffery.

"These achievements, coupled with his proven ability to work on a worldwide scale, make Sean a fantastic asset at a global company like Sega," Jeffery concluded.

Much to the dismay of the ShackStaff, both Sega and Google Image Search failed to provide a headshot of Ratcliffe. In its place, please accept the accompanying drawing of a unicorn eating glitter by Adam Koford.