Wii Holiday Game Sales Exceed 8 Games Per Unit, Xbox 360 Dominates Lifetime Attachment Rate
During December, North American consumers bought an average of 8.11 Wii titles for every Wii console sold in that timeframe. The Xbox 360 ratio was just a bit lower, coming in at 7.76 games for every unit, while the PlayStation 3 moved 5.04 games for every piece of hardware.
The Xbox 360, meanwhile, has dominated the lifetime ratio with an impressive 7.0 attach rate since launch.
Despite the Wii's impressive holiday figure, its overall lifetime ratio is substantially lower. Since launch, Wii software has only sold an average of 4.64 pieces for every unit. The PlayStation 3's holiday numbers more closely match its overall figure, which is 4.26.
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[deleted] 293573417
reply[deleted]
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Good PR?
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Can you prove that IGN came up with those ratios? Because IGN says they're from NPD.
...the latest software to hardware tie ratio numbers from the NPD Group will change your mind...
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Technically "During December, North American consumers bought an average of 8.11 Wii titles for every Wii console sold in that timeframe." is correct but it's meaningless, especially since you don't mention how many North American Wiis are out there.
As far as we know, every person that bought a Wii in December bought 0 games.
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[deleted]
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How do you know? I presumed that what you first stated about the software (this is all the software sold in December) was correct, from that I don't see how in the world they could possibly track who bought those games, only that those games were bought. It's certainly fair to assume that they were purchased by Wii owners or for Wii owners as gifts, all they then need to do is run this figure through the number of units they have tracked for the lifetime. That is what they did, right? If you only want to call an "attach rate" the number of games sold at the time the console is purchased then you would have a gripe but I don't really see the point of doing that.
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Thats not how i read it. I did some sample math in a post below.
I believe they did this: (December Game Sales)/(December Wii Sales) = Attach rate
However, this implies that only people who bought Wii's in December bought games. It doesn't account for all previous Wii owners.
If they want to know the number of games purchased per wii in december it should be
(December Game Sales)/(Lifetime Wii Sales)
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