"For the last four years, we've put all of our effort into making Enemy Territory: QUAKE Wars. So, we're not planning to ship this game and walk away. We want to keep supporting ETQW in as many ways as possible," wrote Postlethwaite. "To help cover this level of on-going support without passing the costs on to the gamer, ETQW will feature appropriate advertisements in select locations of our levels.

"Great care is being taken to ensure that all our ads are appropriate for the game world and we have absolute approval rights in this area. If it's not appropriate or it's distracting, it won't go in," he continued, pointing out that certain areas such as the sides of shipping trucks are well-suited to advertising. Only non-personal information, such as the length of time spent viewing ads, will be tracked by the advertising firm.

Advertising will soon be implemented in the game's upcoming 60,000-player beta test, which begins this week. Postlethwaite also noted that an official demo will be released prior to the game's full launch. As we reported last month, Enemy Territory: Quake Wars is expected to ship in the third quarter of this year. It is being developed for PC by Splash Damage, for PlayStation 3 by Z-Axis, and by Nerve Software for Xbox 360.