An interview with Koster on Gamasutra reinforces this currently vaguely stated goal. "We're trying to reinvent how virtual worlds are made, how customers are treated, how they're accessed, how the business models work, pretty much everything," he said. "The way to put it is that we're really looking to bring the qualities of the web, especially of Web 2.0, to virtual worlds. There's a lot of things wrapped up in that--everything from very low-end user costs for being able to participate, lots and lots and lots of listening to users, having them involved, having them contribute." Gamasutra speculated that this might indicate something along the lines of the successful Second Life virtual world but, according to Koster, "there are as many differences from Second Life as there are from Everquest."

Areae is currently hiring, and has several positions listed on its site.