2K Games finally announced the going gold of Prey today, officially declaring that July 11 is the game's launch date in the US. European gamers will see the game in stores July 14. Prey will be available as a regular and limited edition on PC and Xbox 360.

"We are proud to continue our tradition of releasing innovative and dynamic games for the PC and console game markets," said Timothy Gerritsen, CEO, Human Head Studios, Incorporated. "Prey is the culmination of nearly five years work to bring a truly innovative product to a first-person shooter market clamoring for something new."

"Prey's greatest message is that a commitment to quality, polish and unique gameplay is a sure-fire way to build a brand and one we strongly believe will have staying power for years to come," said Scott Miller, CEO, 3D Realms. "We believe Prey will be a major hit for gamers worldwide."

If you missed the demo, grab it here.