Video game trailers don't need gameplay to be great. Warner Bros understands this. In creating the TV spot for Batman: Arkham Origins, they've tapped into the story of Bruce Wayne--a well-known part of pop culture canon. By showing his transformation from child to The Dark Knight, we get to see Batman as a younger, angrier man than we've seen in previous Arkham games.
Directed by Tim Miller and animated by Blur Studio, this commercial is definitely a must-watch.