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Publishers Beware The Net

by Steve Gibson, Jul 27, 2000 12:07pm PDT
Related Topics – Wack News, Stephen King

Some follow-up to that bit about Stephen King selling chapters of his book on the internet in an attempt to bypass publishers. It seems to have been a success in some points, but a failure in others. Most amazingly they are claiming to have actually hit the 75% paying readers goal (!?!?) but the actual number of people paying for the first chapter is only in the 40,000 range. (awww.. poor guy only made $40,000 for his first chapter of a book)

"When the dust settles, Marsha and I are hoping - quite reasonably, we think - for a pay-through rate of 85-90 per cent. [snip] Regarding sales, King admitted they weren't equal to the previous book he sold online, Riding The Bullet, but said that the publicity campaign for this second book had been smaller.
This kind of strategy and the surprising success they are claiming could have some interesting possible impacts on other industries. (read: games) Well, maybe..




Comments

50 Threads | 119 Comments
























  • Before the Internet, publishers were necessary because they were needed to distribute and package the material. Now that the Internet is here, there is much less need for publishers, because the material is readily available without the need for packaging, and there is no distribution cost. (Of course, what I mean by "material" is anything that is comprised of information only. So I'm not talking about thing made of physical material.)

    Since the majority of banks allow manipulation of accounts online, people can make payments online, and get direct access to the good from the producer. This will cut down dramatically on prices, because eliminating the middleman means that the producer need not incur any costs to distribute the good.











  • Dopeman...

    I think King's point here isn't solely about publishing something online... it's
    1) him putting it up himself with all it's relative + & -
    2) (the kicker) so cheap that there's no reason for you not to pay it.

    If id released their next game on the net for $35 I wouldn't care. if it was $10 I'd buy it without question.

    I didn't buy Q3A or UT for quite a while because I didn't have the dough... shit that's $100 for 2 games. . . and with 2 kids I'd rather buy groceries with that $100.

    If they were media-free files downloadable for $10 each, then you bet. Here's my credit card #... download, unpack, burn.

    I'm not much of a novel reader, but sheesh... "no need to hollar, it's only a dollar" Spend $3 on a watery soda at a ball game. THATS a rip. A dollar for the chapter of a novel doesnt' get pissed away quite literally. (=