NCAA won't renew EA Sports license

By Andrew Yoon, Jul 17, 2013 11:40am PDT

NCAA Football 14 may be the last officially licensed college football game from EA. The NCAA has decided not to renew its contract with EA Sports.

EA's settlement over Madden price-fixing prevents the company from renewing an exclusive license with the NCAA until at least 2019. The NCAA cites the "business climate" and "costs of litigation" for why it's choosing not to renew any contract with the sports publisher.

Here's the full statement:

"The NCAA has made the decision not to enter a new contract for the license of its name and logo for the EA Sports NCAA Football video game. The current contract expires in June 2014, but our timing is based on the need to provide EA notice for future planning. As a result, the NCAA Football 2014 video game will be the last to include the NCAA’s name and logo. We are confident in our legal position regarding the use of our trademarks in video games. But given the current business climate and costs of litigation, we determined participating in this game is not in the best interests of the NCAA.

The NCAA has never licensed the use of current student-athlete names, images or likenesses to EA. The NCAA has no involvement in licenses between EA and former student-athletes. Member colleges and universities license their own trademarks and other intellectual property for the video game. They will have to independently decide whether to continue those business arrangements in the future."

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