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PlayStation launches 'Greatness Awaits' marketing campaign

by Andrew Yoon, Jun 13, 2013 5:30am PDT
Related Topics – PlayStation 3, Sony, Vita, PlayStation 4

As rumored, Sony has figured out its next marketing slogan for PlayStation. "Greatness Awaits" boldly asks gamers: "Who are you not to be great?"

The campaign launches after a wildly successful E3 for Sony. However, the slogan is not exclusive to PS4. It appears that the campaign will be used for all PlayStation products, including PS3 and Vita. For example, the official website is currently promoting The Last of Us and is offering a dynamic PS3 theme.

Check out the new spot here:




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