THQ handheld focus on bite-sized smart phone games

THQ isn't exactly bullish on the new generation of handheld consoles. Namely, the Nintendo 3DS and PlayStation Vita. A report on VentureBeat states that THQ is working on "bite-size games" for smart phones like the iPhone and Android, rather than pushing into bigger titles on the PlayStation Vita or Nintendo 3DS.

"The dedicated handheld market is going to find an audience, but it isn't going to be as broad because of the competition from other operating systems," said THQ CEO Brian Ferrell. "What the market is telling us, is consumers want a very quickly consumable mobile experience; it doesn't necessarily have to be deep."

THQ already has nearly 30 apps on the Apple App Store, evidence of the platform's growing importance to the publisher. However, that doesn't mean 3DS and Vita will be neglected. "Just like any new platform, we're going to follow the consumers, and the more demand there is, the more games we'll make for it," THQ's Danny Bilson told Gamespot.

The future of gaming is going to be drastically different than today, Ferrell predicts. "We believe Apple is going to be there, Google is going to be there. Our view is is that the next generation of consoles, if there are consoles, are going to be less about technology and more about service orientation of the gamer."