PS3 getting CinemaNow support

At today's Sony E3 press conference, SCEA CEO Jack Tretton announced that the company is planning to add Cinema Now support to the PlayStation 3. Though not as well-known as Netflix, CinemaNow features thousands of movies to rent via streaming.

Tretton also referenced a recent report that the PlayStation 3 made up 30% of console Netflix streaming, noting it as the single most popular Netflix streaming device.

The Sony press conference is still ongoing. Shacknews will update as more information becomes available.