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Activision Unveils Beachhead Studio, to Create Call of Duty 'Digital Platform'

by Steve Watts, Feb 09, 2011 3:15pm PST
Related Topics – Call of Duty, Activision

During today's Q4 2010 earnings call, Activision hinted at a digital future for the Call of Duty franchise, though the company was cagey on what precisely that would entail.

The announcement revolved around Beachhead, a new wholly owned Activision studio founded "to create an online community and suite of services for fans," according to Activision Publishing CEO Eric Hirshberg. The platform has been in development for a year, and the publisher promises more details soon.

When asked if the planned service will involve subscriptions, CFO Thomas Tippl said the company is "not ready" to discuss details yet.

Only a year ago Hirshberg promised the company would "never, ever" charge for Call of Duty multiplayer, but the Beachhead plans seem more geared toward selling services and community features. The company also announced plans for a Chinese Call of Duty iteration, which would be free-to-play and microtransaction-based. Beachhead may be developing the groundwork for a similar model here.





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