nope This pricing has been set across all three of the games platforms (PC, PS3, and Xbox 360) and the game will be sold digitally. On the PC, you'll at least have the choice between Steam and Games for Windows as your virtual place of purchasing, though I wouldn't rule out other stores.
Prejudice is a full-featured, sci-fi-themed, first-person shooter that delivers a 5-hour, story-driven single-player campaign, robust online multiplayer for up to 32 players across a variety of maps, and a new 4-player co-op game mode, entitled Swarm. As if that wasn't enough, all game modes and content will be playable offline, as the $14.99 product also includes full bot support.
Sign-ups are still open for access to the PC beta. The full-game will be released in Q1 2011.